GCSE GEOGRAPHY Controlled Assessment Student Handbook OCR A Specification Examination 2011 Task 2 Investigation C

TaskWhat Do I Need to Do? Front CoverUse your ICT skills to present an exciting front cover which demonstrates how you can source, input and use images which reflect the controlled assessment title: ‘Investigate the impact of a new retail area’. Make sure you add the controlled assessment title and your name Contents PageWhen you have completed your controlled assessment, add page numbers and a detailed contents page at the beginning so that you demonstrate your organisational skills. This will also help your teacher quickly find every graph, photograph and piece of writing. An Introduction to the Westfield CentrePresent annotated maps of where Westfield Centre is located in the UK and on a local scale. Write a short account that outlines the history of the Westfield Centre development. What was this area of London used for before the development? Why was the development needed? What are the key dates in the development of Westfield Centre? Who funded the development? 1. Introduction- what does your report look at? Remember to use clever geographical skills to get around the word count! Annotations on maps and photographs Mind Maps Tables of Data Timelines Quotations

Primary Data SourceWhat Do I Need to Do? Graphs, Charts and Diagrams It is a good idea to use ICT as well as attempting to draw some of your graphs, charts and diagrams by hand. Make sure that you present all of your results as tables of data and then present your choice of graphs, charts and diagrams. You will need to label and annotate any patterns, trends or anomalies on your work. For each of the methods that you complete on the day to collect primary data, you will then need to present this data in a suitable format to be able use in the analysis and interpretation phase. Below are some suggested ways of presenting your data. You can work on this during low level research time of the assessment QuestionnairesTable of results that contains the results from everybody. Base map with desire lines to show where people have travelled from to visit Westfield (could be done using Google Earth. Instructions here: ) Series of graphs to display what we found out e.g. bar graph for results to questions 2 and 3, pie graphs for results to questions 4-8. Environmental Quality Survey Table of your results (copy of what you recorded on the day) Located rose diagram map to show environmental quality throughout the Shepherd’s Bush area Clone Town SurveyCopy of the Clone Town Survey that you completed on the day (in the Westfield Centre) that shows your calculations and result of the survey Goad Map Pedestrian CountsTable of results that contains results from everybody Isoline map to show pedestrian density around the Westfield development PhotographsSeries of annotated and labelled photographs that demonstrate the impact of Westfield and the surrounding area 2. Presenting Primary Data

3. Methods TechniqueDescription – how/who did this (state what YOU did) Justification – why did you do it? Limitations – problems/cautions of bias encountered Solutions and other improvements Questionnaires Environmental Quality Survey Clone Town Survey Pedestrian Counts Photographs

Key QuestionWhat Do I Need to Do? 1. What are the positive social, economic and environmental impacts of the Westfield Centre? Use your questionnaire results and graphs, photograph analysis, secondary data (facts and figures from Westfield etc.) and environmental quality survey results to analyse and explain the positive impacts of the Westfield Centre. For example: Since its conception the Westfield development has employed in excess of 15,000 people. The creation of these extra jobs in the local area means that more money is then re-invested back into the local economy, creating more jobs and reducing unemployment. This is a clear positive social and economic impact. 2. What are the negative social, economic and environmental impacts of the Westfield Centre? Use your questionnaire results and graphs, photograph analysis, secondary data (facts and figures from Westfield etc.) and environmental quality survey results to analyse and explain the negative impacts of the Westfield Centre. For example: Shop owners in Shepherd’s Bush Market are suffering a downturn due to the Westfield development. After an initial burst in shoppers when Westfield opened, the market is now becoming an overlooked zone for shoppers on their way to Westfield, as most of the transport has been re-routed away from this area. In the future many independent traders on the market may be forced to close. The closing of these stalls would have a negative social, economic and environmental impact as people lose their jobs, unemployment rises and empty shops have a negative impact of the environment of the local area. You can see evidence of this in my map on pg What are My Views on the Westfield Development? Use all of your information and data to explain your views towards the Westfield development as a teenage consumer Ensure that you justify your views (give reasons and use evidence) 4. Analysis & Interpretation

Key QuestionWhat Do I Need to Do? 4. How does the Westfield development cater for a wide range of consumers? Use your photographic evidence and secondary sources to explain how Westfield caters for a wide range of consumers. Consumer groups that you may like to consider may be: Age groups e.g. children, teenagers, young adults, older adults (parents) and retired people. Gender groups – male/female People with disabilities Families, couples, groups of friends. For example: Westfield caters for teenage consumers through the Vue Cinema complex. This complex allows groups of teenage consumers to watch films together in close proximity to the shops that teenagers use. Westfield also has the new bus interchange where teenagers from all over the city can gain access to free access to the centre using their Oyster cards. 5. How is the Westfield development sustainable and how could it be made more sustainable? Find a definition for sustainable development Now apply this definition to Westfield. Use the presentation from the Westfield website, secondary data from your research, the internet and your own photographs to explain how Westfield promotes sustainability. What could also be done to make the development more sustainable? 4. Analysis & Interpretation

Key QuestionWhat Do I Need to Do? How reliable are your findings and conclusions? Here you are commenting on the reliability of your data, findings and conclusions that you have made in the analysis and interpretation stage. If you feel that your data, findings and conclusions are totally reliable then you need to explain this. If some data, findings and conclusions are unreliable, then you then also need to explain why? What could you have done better? Here you are commenting on what you could have done better? If you were to complete this or any investigation again in the future, how could you improve it? The improvements will essentially come out from the parts of your investigation where you obtained unreliable data, findings and conclusions. 5. Evaluation

6. Bibliography Resource Title / Author / DateHow you used it in your research