® Contract Market Research View the presentation in Slide Show mode to hear the narration.

® Mission Statement “To be a dedicated resource firm for the packaging and specialty chemical industries focused on providing market information that empowers clients to make strategic business decisions based on solid research and analysis.” Sharon P. Derbyshire, President Contract Market Research Established in 1998

® Market Analysis Competitive Intelligence Product Development Gap Analysis Value Chain Analysis Strategic Planning Trends & Drivers Forecasts Services Provided

® Areas of Expertise Flexible packaging Barrier materials Modified atmosphere packaging Retort containers Thermoformed containers Adhesives & coatings Active packaging Sustainable packaging

® When to Contact CMR Developing and launching a new product Repositioning an existing product Making a large capital expenditure Seeking an alliance or acquisition CMR can HELP!

® Market Research Process Establish needs and define deliverables

® Market Research Process Establish needs and define deliverables Secondary research –CMR proprietary files –Company websites –Industry association reports –Conference proceedings –Trade journals –Published reports –Business information services

® Market Research Process Establish needs and define deliverables Secondary research Primary research –Industry interviews Unique skill set Industry experience Technical knowledge Market intelligence Research training –CMR database >7,000 Industry contacts

® Market Research Process Establish needs and define deliverables Secondary research Primary research Engage the client –Defining needs and deliverables –Targeting companies for interview –Developing interview guide –Periodic updates –Opportunities for client that wish to speak with converters and brand owners

® Market Research Process Establish needs and define deliverables Secondary research Primary research Engage the client Analysis –Validate findings using primary and secondary sources

® Market Research Process Establish needs and define deliverables Secondary research Primary research Engage the client Analysis Report findings –Presentation format –Written report –Spreadsheet

® Needs & Deliverables Journals Reports Proceedings Interviews Validation Websites Findings Analysis

® Contract Market Research Sharon P. Derbyshire, CPP