Ratika Chaudhary, Candace Hodgins, Sarah Jesberger

Overview Marketing Operations Financials Conclusion Questions Overview - Aritzia Who Large Canadian retailer selling mid-range designer clothing to women. Market Buzz “It’s the hot Canadian retail property right now… People are all bending over backwards to get Aritzia into their malls. They’re Canadian and they’re different.” David Gray, President of Vancouver’s Sixth Line Solutions, a retail information and strategy company Proposal Aritzia Saskatoon location – on 2 nd between 22 nd and 23 rd Required $200,000 in equity financing Providing a 67% return Aritzia’s Advantage Proven Sales Strong Market Forecast for Saskatoon

Overview Marketing Operations Financials Conclusion Questions Mission ‒ At Aritzia, we seek to inspire our customers by establishing a connection for them to the elements of urban culture. This is done by bridging fashion with elements of urban culture– specifically, clothing, accessories, and music. Product ‒ Aritzia is selling an experience that begins in the store and is recaptured every time our customer wears our clothing. ‒ Product mix 70% in house designs, 30% external brands Price ‒ Average selling price of products = $90 Overview - Aritzia

Overview Marketing Operations Financials Conclusion Questions Marketing Target Market Females aged 14 – 30 Not tween market Marketing Strategy Styling preferences of women Demographic spending habits Price Average selling price of products = $90 Vertical integration leads to a competitive advantage

Overview Marketing Operations Financials Conclusion Questions Aritzia’s Relevance to Saskatoon -Limited competitors -“Saskatoon and Regina continue to lead the country year over year in retail sales growth at 11% and 9.5%, respectively (2008 and 2009)” Colliers International – Saskatoon. The Knowledge Report

Overview Marketing Operations Financials Conclusion Questions Customer Value Proposition

Overview Marketing Operations Financials Conclusion Questions Financial Projections Sales 4x the retail industry average Conservative projections at $400/square foot in annual sales Sales Minimal capital outlay Salaries and wages Corporate Administrative charges as a % of annual sales Operating Expenses

Overview Marketing Operations Financials Conclusion Questions Financial Projections IRR Worst-Case $250/sq. ft annually 9% Rate of Return Base-Case $400/sq. ft annually 67% Rate of Return Best-Case $600/sq. ft annually 133% Rate of Return

Overview Marketing Operations Financials Conclusion Questions Investor Value Proposition Funding Needs Initial capital outlay Initial Inventory Level Growing Market Proven sales Established brand Excellent Rate of Return Based on conservative sales projections Low debt financing

Overview Marketing Operations Financials Conclusion Questions Conclusion Key Success Factors Product variety relative to the retail clothing market in Saskatoon Product availability Expressing fashion beyond simply clothing; linking fashion to culture Friendly, fastidious and fashionable staff Competitive Advantage Proven sales Growing retail market in Saskatoon Vertical integration Brand recognition Management The Aritzia Advantage

Overview Marketing Operations Financials Conclusion Questions Questions ?