Going Beyond Good to Great: About MGI: Largest North American Association Marketing Firm 30 Years in Association Membership Marketing 240 Successful Association Membership Clients Proven Marketing Expertise Intensive Staff Training & Development Taylor Corporation-Parent Company Association Expertise – SHRM, ISM, ASCD, ASTD, ISM, IREM, PCMA, ADAA, WEF and More… MGI Company Information Locations & Parent Company MGI Statistics Affiliations Agent of Association Growth

Going Beyond Good to Great: Affiliations: ASAE & The Center for Association Leadership The New York Society of Association Executives The Association Forum of Chicagoland The Direct Marketing Association of Washington The Direct Marketing Association Active Members in SHRM, ASAE, ASCD, ISM, BMA, MENC and more MGI Company Information Locations & Parent Company MGI Statistics Affiliations Agent of Association Growth

Going Beyond Good to Great: MGI Principles: We produce measurable results We work only in a “win-win” partnership We implement all of the marketing programs we recommend We only work with “growth-oriented” organizations We focus on improving the financial success of our clients Core Values: Teamwork, Passion, Leadership and Education MGI Unique Value Proposition Core Principles Membership Marketing Experts Staff Expertise Association Track Record Marketing Success Agent of Association Growth

Going Beyond Good to Great: Overall Membership Marketing Track Record for Our Clients: 4,000,000 Paid Members $2 Billion Lifetime Revenue for Our Clients More than 500 million market exposures through our work Annual Client Revenue Increases as High as 2,700% MGI Unique Value Proposition Core Principles Membership Marketing Experts Staff Expertise Association Track Record Marketing Success Agent of Association Growth

Going Beyond Good to Great: October 2007: Increase Membership & Participation Assess Brand Image Develop Strategic Marketing Plans Investigate sources of New Revenue MGI Unique Value Proposition Core Principles Membership Marketing Experts Staff Expertise Association Track Record Marketing Success Marketing General and ADAA

Going Beyond Good to Great: October 2007: Increase Membership & Participation Direct Mail Test: 100+ New Members and Positive ROI Telemarketing Test: Too Soon; 70+ Total Renewals from Lapsed Files—On Track to Break Even New Test of DM in March Conclusion: Direct Marketing is Viable; ADAA is Viable MGI Unique Value Proposition Core Principles Membership Marketing Experts Staff Expertise Association Track Record Marketing Success Marketing General and ADAA

Going Beyond Good to Great: October 2007: Assess Brand Image: No Urgent Re-branding Recommended “Look and Feel” Update Brand Refreshed Including Logo Conclusion: Running Changes to Print and Web Look and Feel will Poise the Brand for another 5-10 Years MGI Unique Value Proposition Core Principles Membership Marketing Experts Staff Expertise Association Track Record Marketing Success Marketing General and ADAA

Going Beyond Good to Great: October 2007: Support Vision Committee Planning Process: Vision for the Future Committee Balanced Scorecard workshops Five Year Vision Plan… Conclusion: Vision Process Has Been Successful for Drawing New Growth Map and Uncovering New Opportunities MGI Unique Value Proposition Core Principles Membership Marketing Experts Staff Expertise Association Track Record Marketing Success Marketing General and ADAA

Going Beyond Good to Great: October 2007: Investigate Sources of New Revenue: Let’s Take a Look at the Five Year Vision Plan… MGI Unique Value Proposition Core Principles Membership Marketing Experts Staff Expertise Association Track Record Marketing Success Marketing General and ADAA