ID Media IV Fall 2012 Introduction
Course Description Advanced communication skills are developed through three-dimensional presentations employing diverse methods of perspective drawing. Various rendering techniques and media are explored at an advanced level with an emphasis placed on color theory and spatial exploration.
Course Objectives Develop competency in conceptual evaluation and problem solving through sketching. Develop competency with three dimensional drawing composition using black and white rendering techniques, including line-work, pattern, chiaroscuro, reflection and shadow Develop competency with three dimensional drawing composition using color and material rendering techniques Develop judgment in choice of strategies layout, production, printing and mounting of presentation renderings
4 projects Drawing de-composition Compositing Photo-realistic rendering Animated presentation
If the drawing is good, is the design good?
Why do we draw? To explore our designs –Expand from concept diagrams –Test layouts abstractly –Test ideas for proportion, color, materials To communicate our designs –To other designers –To consultants –To our clients –To contractors
What makes a drawing good? Appropriate for the role of the drawing (concept exploration vs. construction detail analysis) Suited for point in the design process (earlier is usually less precise) Comprehensible to your audience (lay person vs. design professional)
concept sketches
La Maison Unique, NY - Shop
Frank Gehry – Disney Concert Hall, Los Angeles, CA
What makes a design good? Fits site well? Fits program well? Nice spaces? Nice materials? What is “nice”? Who makes this judgment?
Xel-Ha – a spa in Tokyo
Zaha Hadid sketches
Building analysis diagrams Usually small and very simplified Standard views: plan, elevation, axonometric Meant to study one aspect of a project –Geometric composition –Program distribution –Circulation –HVAC distribution –Daylight penetration
From Clark, Pause: Precedents in Architecture
Hand drawn presentation drawings Pros: –Immediate – no special equipment –Very effective at showing materials –More familiar medium to older clients –More familiar medium to older coworkers Cons: –Generally slower to produce –Difficult to scale –Difficult to distribute without loss of distinctive characteristics –Irreplaceable original –Hard to include in work typical flow
electronic sketching
presentation graphics
Photo-realistic Rendering Pros: –Very precise and effective representation of a project –To scale –Highly accurate materials, colors, and lighting possible –Easy to scale and distribute Cons –Very slow process –Very dependent on powerful specialized equipment and advanced skills –Can still appear cold
vignettes
Animated presentations and other eye-poppers Animations Advertisements Web pages Google Earth integration Museums
Virtual reality tour
composite drawings
the first project: analysis board
homework read Ch.4: Complex Studies with Photoshop Elements find a project you like and scan –must have at least ONE good perspective and a plan –frilly designs are a little harder –Internet-based images must be at least 1000 pixels wide
homework Find a project you’re interested in Scan ONE perspective view and one plan Internet-based images must be at least 1000 pixels wide
Consider size of image – 1200 is max, 600 fine for a 4x4 image Click for a quick scan, to find borders of image Check to remove “artifacts” – usually looks better Click here for file type and compression options
File type and compression
Preview window Click to find borders of image Drag cropping perimeter