“ 1 out of 4 Sri Lankan school children are suffering due to the lack of nutritious food”

“I wish I can have the tasty food that other kids have. My mother can’t afford to give me a snack for school so I am always hungry..”

Every Jar of Astra Healthy Start will donate LKR ($0.25) to the WFP Zero Hunger School Meal Program Astra Healthy Start- Savoury Spread Range

People We Serve

Insight

Key Message ONE JARONE MEAL

Tone of Voice UrgentCompassionate Optimistic

Campaign Objectives  Communicate key message in a way that inspires action  Communicate the urgency of the action required from the target audience  Highlight how taking simple steps can change lives

Deliverables + Timelines + Budget Deliverables ATL – TV, Radio, Print and Social Media BTL – Outdoor Visibility PR POSM Packaging Design Budget LKR 45 Million ($346,000) Launch Date 16 th October 2014 (World Food Day)

Thank You