Presentation on integrated marketing communication By: Ashwini Thosar Priyarnka Turutkane.

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Presentation transcript:

Presentation on integrated marketing communication By: Ashwini Thosar Priyarnka Turutkane

IMC WHAT IS IMC? INTERATED MARKETING COMMUNICATION INVOVLES THE IDA THAT A FIRMS PROMOTIONAL EFFORTS SHOULD BE COORDINATED TO ACHIEVE THOSE OUTCOMES THAT THE FIRM VALUS THE MOST. PROMOTIONS INVOLVS A NO. OF TOOLS WE CAN USE TO INCREASE DEMAND FOR OUR.THE MOST WELL KNOWN COMPONENT OF PROMOTION IS ADVERTISING,BUT WE CAN ALSO US TOOLS SUCH AS THE FOLLOWING: PUBLIC REALTIONS TRADE PROMOTION SALES PROMOTION PERSONAL SELLING IN-STORE DISPLAYS

TRADE PROMOTION HERE THE FIRM OFFERS RETAILERS AND WHOLSALERS TEMPORARY DISCOUNTS, WHICH MAY OR MAY NOT BE PASSED ON TO THE CONSUMER, TO STIMULATE SALS

SALS PROMOTION CONSUMERS ARE GIVEN EITHR PRICE DISCONUTS,COUPONS OR REBATES

THANK YOU