Campaigning American Government

Tech  Technology has greatly influenced how campaigns are run in today's political world  Old campaigning used to be done through whistle-stop tours  Most of the modern exposure to candidates exists through television and internet campaigning  The internet has had major impacts on presidential fundraising, greatly increasing the number of Americans who donate to political campaigns

Organization  Organizing a Campaign (creating a campaign strategy)  1. Get a Campaign Manager  Professional campaign managers help to run the day-to-day responsibilities of the campaign and help establish the message and the tone of the campaign  2. Get a fund-raiser  3. Get campaign counsel  Campaign counsels help to ensure that all campaign law is being followed throughout the campaign

Organization  4. Assemble a campaign staff  These are the professionals and volunteers that help to run the campaign and enlist voters to show up to the polls  5. Plan the logistics  Where do you plan to go? Who do you plan to meet? How do you plan to do it all?

Organization  6. Get a research staff and policy advisers  7. Get a good press secretary  8. Establish a website

Where to focus  Battleground states are where candidates spend the majority of their time campaigning  These states, also known as swing states or bellwether states, are those that are closely contested (Florida, Ohio, Virginia)  These states often go to the candidate who wins the election