Extreme Environments AKA Adventure tourism

Extreme environments Areas with difficult environments where the development of tourism has only just happened due to a niche market demand for somewhere different with physical challenges It involves an element of risk People choose it for the adrenaline rush from the dangerous sports and activities involved

Environments include Mountains Deserts Rainforests Caves Ice covered terrains

Also known as Shock or Adventure tourism It involves an element of risk People choose it for the adrenaline rush from the dangerous sports and activities involved eg TO DO- Make a list of activities

Fastest growing types of tourism in world!!-allegedly Rock climbing Ice-walking across a glacier White water rafting Para-gliding Microlighting Climbing waterfalls Cliff-diving Ice diving-White sea, Russia Walking across Chernobyl zone of Alienation, Ukraine NOW Use the Sunday Times article to add more types and locations

The Target Market Want challenge and risks Around 30- Unmaried No children High-powered jobs Good income-trips expenxive!!

Features Small groups Travel great distances Most companies advertise on internet not brochures Little investment to set up trips as experience is to travel over untouched landscapes and ‘sleep’rough! Tourist sector growing rapidly in……

Adventure destinations Peru Chile Argentina Azerbaijan Pakistan Antarctica

Antarctica-to do what? Small boat cruising Station visit Science support Skiing Scuba diving Ship cruise Remote underwater vehicles snowboarding Aircraft flight Small boat landing Climbing Camping Walking Helicopter flight Ice landing kayaking