Key Term Outline 1–11–1 Pride/Ferrell Foundations of Marketing Third Edition Chapter 1: Customer-Driven Strategic Marketing.

Slides:

Advertisements

Similar presentations

Chapter 1 Understanding Marketing

Advertisements

Building Customer Relationships Through Effective Marketing

CREATING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING

Defining Marketing Marketing

Part One Strategic Marketing and Its Environment 1 1 Marketing’s Role in Business and Society.

Business Management B part I March 27, 2013 Heinrich Homola.

Goal 1: Define marketing and the marketing process.

Creating and Capturing Customer Value

What is Marketing? Marketing Defined:

principles of MARKETING

An Overview of Strategic Marketing

An Overview of Marketing

Part 1 Marketing Strategy and Environment

PowerPoint Presentation by Charlie Cook Copyright © 2005 Prentice Hall, Inc. All rights reserved. Chapter 10 Understanding Marketing Processes and Consumer.

McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 1 An Overview of Contemporary Marketing.

Marketing Management Chapter 1.

C H A P T E R © 2007 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin An Overview of Contemporary Marketing 1.

Part 1 STRATEGIC MARKETING AND ITS ENVIRONMENT

Copyright © Houghton Mifflin Company. All rights reserved. 1–11–1 Marketing Deals with Products, Price, Distribution, and Promotion The Marketing Mix –Four.

Marketing in a Changing World

Financial Services Marketing services: an offering in which the dominant part is intangible, which is the case in most financial services. Marketing: the.

DEVELOPING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING

© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin DEVELOPING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING 1 1 C HAPTER.

1- 1 Copyright © 2012 Pearson Education. Chapter One Creating and Capturing Customer Value.

Introduction: Marketing for Hospitality and Tourism

Copyright John Wiley & Sons 2007 Presentation prepared by Robin Roberts, Griffith University and Mike Spark, Swinburne University of Technology.

© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/IrwinSlide 1-1.

An Overview of Strategic Marketing

1 | 2Copyright © Houghton Mifflin Company. All rights reserved. Part One Understanding And Managing Marketing Strategies.

Copyright © 2011 The McGraw-Hill Companies All Rights ReservedMcGraw-Hill/Irwin Chapter 1 Strategic Planning and the Marketing Management Process.

An Overview of Strategic Marketing Part One Marketing and Its Environment Copyright © Houghton Mifflin Company. All rights reserved. PowerPoint Presentation.

Part One Marketing Strategy and Customer Relationships 1 An Overview of Strategic Marketing.

Chapter 1 An Overview of Strategic Marketing

Building Customer Relationships Through Effective Marketing

Copyright © Houghton Mifflin Company. All rights reserved. 1–11–1 Defining Marketing Marketing –The process of creating, distributing, promoting, and pricing.

Slides prepared by Petra Bouvain University of Canberra.

Chapter 1 An Overview of Strategic Marketing 1 | 3Copyright © Houghton Mifflin Company. All rights reserved. Objectives Define marketing as focused on.

Learning Goals Define marketing and the marketing process.

Marketing: Creating and Capturing Customer Value

1 Copyright © 2009 by Nelson Education, Ltd. All rights reserved. Chapter 1 1 An Overview of Marketing Canadian Adaptation prepared by Don Hill, Langara.

L. Bruhn MKTG 3050 Copyright © Houghton Mifflin Company. All rights reserved. 1 | 1 Chapter 1: An Overview of Strategic Marketing Defining Marketing Understanding.

Key Term Outline 4–14–1 Chapter 4: E-Marketing and Customer Relationship Management Pride/Ferrell Foundations of Marketing Third Edition.

Chapter 1 Essentials of Marketing 4e Lamb Hair McDaniel ©2005 South-Western/Thomson Learning 1 An Overview of Marketing Prepared by Deborah Baker Texas.

Chapter 1 Copyright ©2010 by Cengage Learning Inc. All rights reserved 1 MKTG 1 CHAPTER An Overview of Marketing.

Chapter 1- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter One Marketing: Creating and Capturing Customer Value.

Chapter 12 Building Customer Relationships Through Effective Marketing.

Chapter 1 Ver 2e©2000 South-Western College Publishing1 Chapter 1 An Overview of Marketing Prepared by Deborah Baker Texas Christian University.

Foundations of Chapter M A R K E T I N G Copyright © 2003 by Nelson, a division of Thomson Canada Limited. The Nature of Marketing 1.

McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.

1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Chapter 1 Prepared by Deborah Baker Texas Christian University.

1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Chapter 1 1 An Overview of Marketing.

Copyright ©2005 by South-Western, a division of Thomson Learning. All rights reserved. Introduction to Marketing.

Nature and Scope of Marketing Presentation 1 By Jyoti Sikka, S.S.C.B.S.

Economic Surplus Welfare Economics and Public Goods.

Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

MARKETINGGOLDENChapter #1. MARKETING ►The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying.

© 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

©2015 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Marketing: Managing Profitable Customer Relationships Presented by Mr. Ahmed El Seddawy AASTMT.

Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

1 MARKETING AND MARKETING MANAGEMENT Module 1. 2 Objectives Defining marketing and marketing management The scope of marketing Some fundamental marketing.

McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

Marketing Indicator 1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers.

1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers. Marketing Management 1.01.

MARKETING Indicator Understand marketing’s role and functions in business to facilitate economic exchanges with customers.

INTRODUCTION TO MARKETING

Part 1 Marketing Strategy and Customer Relationships

Part 1 Marketing Strategy and Environment

Chapter 1: Customer-Driven Strategic Marketing

An Overview of Strategic Marketing

Presentation transcript:

Key Term Outline 1–11–1 Pride/Ferrell Foundations of Marketing Third Edition Chapter 1: Customer-Driven Strategic Marketing

Key Term Outline 1–21–2 Copyright © Houghton Mifflin Company. All rights reserved. Part 1 Strategic Marketing and Its Environment Chapter 1 Customer-Driven Strategic Marketing

Key Term Outline 1–31–3 Copyright © Houghton Mifflin Company. All rights reserved. Objectives 1.Define marketing. 2.Understand several important marketing terms, including target market, marketing mix, marketing exchanges, and marketing environment. 3.Be aware of the marketing concept and marketing orientation. 4.Understand the importance of building customer relationships. 5.Explain the major marketing functions that are part of the marketing management process. 6.Understand the role of marketing in our society.

Key Term Outline 1–41–4 Copyright © Houghton Mifflin Company. All rights reserved. Outline 1.Marketing DefinedMarketing Defined 2.Understanding the Marketing ConceptUnderstanding the Marketing Concept 3.Managing Customer RelationshipsManaging Customer Relationships 4.Value-Driven MarketingValue-Driven Marketing 5.Marketing ManagementMarketing Management 6.The Importance of Marketing in Our Global EconomyThe Importance of Marketing in Our Global Economy

Key Term Outline 1–51–5 Copyright © Houghton Mifflin Company. All rights reserved. customer relationship management (CRM) marketing environment relationship marketing customers marketing management stakeholders exchangesmarketing mixtarget market marketing orientation value marketing concept product Key Terms

Key Term Outline 1–61–6 Copyright © Houghton Mifflin Company. All rights reserved. 1. WHAT IS MARKETING? The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchanges with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment. © Used By Permission.

Key Term Outline 1–71–7 Copyright © Houghton Mifflin Company. All rights reserved. Who is the Focus? Customers The purchasers of organizations’ products; the focal point of all marketing activities. The Target Market  Hard Rock focuses on its target market to meet their needs © Used By Permission.

Key Term Outline 1–81–8 Copyright © Houghton Mifflin Company. All rights reserved. Marketing Mix Figure 1.1

Key Term Outline 1–91–9 Copyright © Houghton Mifflin Company. All rights reserved. Product Variable A good, a service, or an idea.

Key Term Outline 1–10 Copyright © Houghton Mifflin Company. All rights reserved. © Used By Permission. Product Example Is this advertisement for a good, service, or idea?

Key Term Outline 1–11 Copyright © Houghton Mifflin Company. All rights reserved. Price Variable Decisions and actions associated with establishing pricing objectives and policies and determining product prices

Key Term Outline 1–12 Copyright © Houghton Mifflin Company. All rights reserved. Distribution Variable Make products available in quantities desired Minimize costs: Inventory Transportation Storage Select/Motivate intermediaries Establish/Maintain inventory control Develop/Manage transportation & storage systems

Key Term Outline 1–13 Copyright © Houghton Mifflin Company. All rights reserved. Promotion Variable Activities to inform individuals or groups about the organization and its products Increase awareness of the organization and new or existing products. © Used By Permission. Page 4

Key Term Outline 1–14 Copyright © Houghton Mifflin Company. All rights reserved. Creating Awareness

Key Term Outline 1–15 Copyright © Houghton Mifflin Company. All rights reserved. Relationships with Customers Exchange: The provision or transfer of goods, services, or ideas in return for something of value Figure 1.2

Key Term Outline 1–16 Copyright © Houghton Mifflin Company. All rights reserved. Customer as the Stakeholder © Used By Permission.

Key Term Outline 1–17 Copyright © Houghton Mifflin Company. All rights reserved. Relationships with other Stakeholders Constituents who have a stake or claim in some aspect of a company’s products, operations, markets, industry, and outcomes.

Key Term Outline 1–18 Copyright © Houghton Mifflin Company. All rights reserved. Forces of the Marketing EnvironmentCompetitive Sociocultural Technological Economic Political Legal Regulatory

Key Term Outline 1–19 Copyright © Houghton Mifflin Company. All rights reserved. 2. THE MARKETING CONCEPT A managerial philosophy that an organization should try to satisfy customers’ needs through a coordinated set of activities that also allows the organization to achieve its goals. © Used By Permission.

Key Term Outline 1–20 Copyright © Houghton Mifflin Company. All rights reserved. Core Competency as Marketing Concept

Key Term Outline 1–21 Copyright © Houghton Mifflin Company. All rights reserved. Evolution of the Marketing Concept © Used By Permission. Figure 1.3

Key Term Outline 1–22 Copyright © Houghton Mifflin Company. All rights reserved. Marketing Orientation An organization-wide commitment to researching and responding to customer needs. © Used By Permission.

Key Term Outline 1–23 Copyright © Houghton Mifflin Company. All rights reserved. 3. MANAGING CUSTOMER RELATIONSHIPS Establishing long-term, mutually satisfying buyer-seller relationships. Customer Relationship Management (CRM)

Key Term Outline 1–24 Copyright © Houghton Mifflin Company. All rights reserved. © Used By Permission. Customer Relationships Relationship marketing deepens buyer's trust in the company

Key Term Outline 1–25 Copyright © Houghton Mifflin Company. All rights reserved. 4. VALUE-DRIVEN MARKETING Value = Customer Benefits minus Customer Costs Rapala uses value to promote its products to fisherman around the world. © Used By Permission.

Key Term Outline 1–26 Copyright © Houghton Mifflin Company. All rights reserved. 5. MARKETING MANAGEMENT The process of planning, organizing, implementing, and controlling marketing activities to facilitate exchanges effectively and efficiently. EffectivenessEfficiency

Key Term Outline 1–27 Copyright © Houghton Mifflin Company. All rights reserved. 6. IMPORTANCE OF MARKETING IN OUR GLOBAL ECONOMY Costs consume sizable portion of buyers’ dollars Used in nonprofit organizations Important to business and economy Fuels the global economy Knowledge enhances consumer awareness Connects people through technology Promotes welfare of customers and society Offers many exciting career prospects

Key Term Outline 1–28 Copyright © Houghton Mifflin Company. All rights reserved. © Used By Permission. Nonprofit Organizations Marketing Employed by Nonprofit Organizations

Key Term Outline 1–29 Copyright © Houghton Mifflin Company. All rights reserved. Why Study Finance, Marketing, HR, & Operations Research

Key Term Outline 1–30 Copyright © Houghton Mifflin Company. All rights reserved. After reviewing this chapter you should: Be able to define marketing. Know the meaning of important marketing terms, including target market, marketing mix, marketing exchanges, and marketing environment. Be aware of the marketing concept and marketing orientation. Understand the importance of building customer relationships. Be able to explain the major marketing functions that are part of the marketing management process. Recognize the important role of marketing in our society.