SPORTS MARKETING.

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Presentation transcript:

SPORTS MARKETING

THREE SECTORS ADVERTISING SPORTS EVENTS http://www.youtube.com/watch?v=2p_AqnG8kNs ADVERTISING SPORTS EVENTS PROMOTION/ SPONSORSHIP ADVERTISE SPORTS PARTICIPATION

ADVERTISING SPORTS

Think of an example for each kind of event: SPECTATOR SPORTS Think of an example for each kind of event: LOCAL REGIONAL NATIONAL INTERNATIONAL GLOBAL

World Series PROMOTES: EVENT TEAMS SPORT PLAYERS 2011 World Series Commercial Phillies Advertisement Players - Jeter

PROMOTION PROMOTION: When events, teams, individual athletes promote products “Marketing Through Sports” Examples?

MARKETING THROUGH SPORTS Sponsorship Strategies Traditional P& G and Olympics Venue Naming Rights Coors Beer & Coors Field (Denver) Citizens Bank Park Licensing See NASCAR Endorsements Tag Heuer Watches Tiger Woods

SPORTS MARKETING THE 8 Ps Price Perception Promotion Planning Place Positioning Packaging Product

SPORTS PROMOTION “GRASSROOTS” SPORTS MARKETING Increases participation & interest in sports Influences other forms of Sport’s Marketing Growth of soccer in USA started with kids playing

TARGET MARKET Defined in the same way as other products and services EXCEPT: Athletes and fans are “brand” loyal Fans often “idolize” players/teams so will willingly attend games & wear apparel Geography and Psychographics are easy to identify

SPORTS INDUSTRY GROWTH Attendance Growth $135-350 Billion per Year Nearly Every Sport and League + Media Coverage and Growth Main Stream and Alternative Sports Coverage Coverage Growing with Demand Employment Growth 4.5 – 6 Million new Jobs from 1999-2001 Global Markets Expansion of Leagues & Marketing outside of U.S. Availability of News Media and Sports Reporting Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports