KRMA donorCentrics Review FY 2010 Carol Rhine & David Preston January 2011
Carol Rhine | Page #2 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Overview of FY10 donorCentrics report Overall Revenue & Donor File Size File Building Renewals Major Gifts Mid-Level Giving Techniques Mail Pledge Web Telemarketing Sustained Giving Agenda
Carol Rhine | Page #3 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service FY 2010 Overall
Carol Rhine | Page #4 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Total down $293,959 New gifts down $123,915 Renewal down $151,113 Rejoin down $61,622 Additional gift up $42,692 Telemarketing down $130,990 Pledge revenue down $94,913 Web down $12,972 Mail down $73,134 Overall Revenue Changes KRMA
Carol Rhine | Page #5 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Total donors down 5, % Gifts total down 9, % New down 1,276 Renew down 5,170 Rejoin down 987 Additional down 1,800 Gifts Telemarketing down 3,849 Pledge up 481 Web up 290 Mail down 6,257 Key Performance Indicators KRMA
Carol Rhine | Page #6 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Donors and Revenue Television
Carol Rhine | Page #7 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Viewing Information Television
Carol Rhine | Page #8 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Donors & Revenue by Dollar Category Television 32,000+ donors giving less than $100 Most revenue is from those giving more than$100
Carol Rhine | Page #9 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Donors by Gift Type Television
Carol Rhine | Page #10 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service File Building Television
Carol Rhine | Page #11 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Lapsed Donor Analysis Television
Carol Rhine | Page #12 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Gift Source Trends Television
Carol Rhine | Page #13 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Average Gift by Technique Television
Carol Rhine | Page #14 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Retention Television
Carol Rhine | Page #15 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Retention Television
Carol Rhine | Page #16 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Retention Television
Carol Rhine | Page #17 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Major Gifts Television
Carol Rhine | Page #18 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Acquisition Mail Television
Carol Rhine | Page #19 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Renewal Mail Television
Carol Rhine | Page #20 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Lapsed Mail Television
Carol Rhine | Page #21 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Additional Gift Mail Television VERY GOOD !
Carol Rhine | Page #22 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Pledge Television
Carol Rhine | Page #23 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Pledge Television
Carol Rhine | Page #24 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Web Giving Television
Carol Rhine | Page #25 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Telemarketing Television
Carol Rhine | Page #26 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Telemarketing Television
Carol Rhine | Page #27 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Telemarketing Television
Carol Rhine | Page #28 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Sustained Giving Television
Carol Rhine | Page #29 © 2011 Blackbaud donorCentrics Collaborative Benchmarking Service Sustained Giving Television