FPPA 11 th Annual Convention February 25 th, 2008

2 Worldwide Printed Packaging Market WW Market = $183.7B Source: Pira, The Future of Global Printing to 2010 (2006) Note: Retail Value of Packaging in billions of USD

3 Retail Value of Printed Packaging by Region Note: %s are CAGR 2005 WW Retail Value of Packaging = 183.7B Source: Pira, The Future of Global Printing to 2010 (2006)

4 Brand owners: the ultimate customer Trends:  Globalization  Time to market  Security  Sustainability  Limited shelf space  Brand loyalty

5 Brand Owner Design Agency Trade Shop Converter Retailer Global Branding Consistency Quality Multi-media programs Innovation Predictable, printable graphics Many substrates Rapid approval process Draw consumer Supply chain Lower cost Private label Standardization Workflow tools Design involvement Brand Asset Mgmt Standardization Manufacturing Substrates Process ease Short run Needs of “Strategic Brand Network” Trade shops are at cross roads

6 4 packaging printing technologies Digital GravureFlexo Offset

7 Kodak integrated solutions: concept to consumer Packaging Workflow Proofing Consumables Security Output

8 Our KODAK Message to Packaging Customers Committed to packaging Most complete range of solutions Consistent color across substrates Offset-class flexo production Unified workflow for offset, flexo and digital printing Brand authentication through KODAK Security Solutions Committed to sustainability