 Impact of bad news has a high value.  Bad news is good news.

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Presentation transcript:

 Impact of bad news has a high value.  Bad news is good news.

 News closest to the culture and geography of the news makers is of high value.

 Stories that centre on well known people are of high value. I’m David Beckham, believe it or not!!

 If a story has already been in the news, additional information about this story is valuable.

 Simple.  Straight forward.  These type of stories are preferred.

 A current event or issue  High value  E.g. End of recession S

 An unexpected event which attracts dramatic coverage is valued