FCS681 Research Questionnaire

Slides:

Advertisements

Similar presentations

Research Methodology Chapter 8 & 9.

Advertisements

Independent and Dependent Variables

King Fahd University of Petroleum & Minerals Department of Management and Marketing MKT 345 Marketing Research Dr. Alhassan G. Abdul-Muhmin Introduction.

Marketing Information Systems Marketing Research What is Marketing Research? Process Terminology Techniques MKIS - Marketing Information Systems What.

RESEARCH MEASUREMENT AND QUESTIONNAIRE DESIGN

CH. 9 MEASUREMENT: SCALING, RELIABILITY, VALIDITY

Measurement in Survey Research Developing Questionnaire Items with Respect to Content and Analysis.

MEASUREMENT. Measurement “If you can’t measure it, you can’t manage it.” Bob Donath, Consultant.

Beginning the Research Design

Chapter 4: Conceptualization & Measurement

MEASUREMENT the process of determining the value or level of a particular CONSTRUCT for every unit of analysis or subject involves OPERATIONALIZATION –translating.

Research Ethics Levels of Measurement. Ethical Issues Include: Anonymity – researcher does not know who participated or is not able to match the response.

1 Measurement PROCESS AND PRODUCT. 2 MEASUREMENT The assignment of numerals to phenomena according to rules.

Taejin Jung, Ph.D. Week 7: Measurement in PR

INFO 271B LECTURE 2 COYE CHESHIRE Foundations of Research.

Sampling and Data Collection

Scaling and Attitude Measurement in Travel and Hospitality Research Research Methodologies CHAPTER 11.

Measuring Social Life Ch. 5, pp

Statistics & SPSS Review Fall Types of Measures / Variables Nominal / categorical – Gender, major, blood type, eye color Ordinal – Rank-order of.

1 Major topics to be addressed  Types of research  Fundamental concepts.

Proposal Writing.

Indexes, Scales, and Typologies

Measurement and Scaling

MEASUREMENT OF VARIABLES: OPERATIONAL DEFINITION AND SCALES

Overview of Survey Research Methods  Large-scale research design procedures for collecting large amounts of raw data using questionnaires.

Overview of Survey Research Methods n Large-scale research design procedures for collecting large amounts of raw data using questionnaires.

Methods Overview.  Description: What happens?  Prediction: When does it happen?  Explanation: Why does it happen? ◦ Theory ◦ Causal Inferences  Intervention/Application:

1 Lecture 2: Types of measurement Purposes of measurement Types and sources of data Reliability and validity Levels of measurement Types of scale.

Measurement Neuman and Robson Ch. 6. What is it? The process of creating measurable concrete variables from abstract concepts Extends the senses (empirical)

Measurement. While people measure things casually in daily life, research measurement is more precise and controlled. Variables being studied in research.

STAGES OF SOCIAL RESEARCH Formulation of the Research Problem Research Design Measurement 1.Select variables of interest 2.Identify types and levels of.

Chapter 5 Conceptualization, Operationalization, and Measurement.

Measurement Cameron G. Thies University of Iowa. The Measurement Process What is measurement? – The process of assigning numbers or labels to units of.

By Cao Hao Thi - Fredric W. Swierczek

Variables and their Operational Definitions

Measurement & Attitude Scaling Chapter 10. Measurement Scaling  Concept  Operational Definition  Conceptual Definition  Rules.

FCS681 Types of Research Design: Non Experimental Hira Cho.

1 1 Research Methods in AD/PR COMM 420 Section 8 Tuesday / Thursday 3:35 pm -5:30 pm 143 Stuckeman Nan Yu 2007 Fall_COMM 420_Week NY.

1 Chapter 10 Attitude Measurement © 2005 Thomson/South-Western.

SOCW 671: #5 Measurement Levels, Reliability, Validity, & Classic Measurement Theory.

S519: Evaluation of Information Systems Social Statistics Inferential Statistics Chapter 16: reliability and validity.

Scaling and Index Construction

The Practice of Social Research Chapter 6 – Indexes, Scales, and Typologies.

Measurement Theory in Marketing Research. Measurement What is measurement?  Assignment of numerals to objects to represent quantities of attributes Don’t.

STUDY UNIT 3: Data collection: (1) Sampling; (2) Measuring, (3) Questioning and (4) Observing Learning Unit Objectives: ► Be able to draw a sample ► apply.

Limit collection of categorical data Age – – – – – & Above Income ,000 10,001 – 25,000 25,001 – 35,000.

Variables It is very important in research to see variables, define them, and control or measure them.

Raymond Martin Lecture 6 – Measurement Data are: – pieces of observable information –limited by measurement Measurement is: –limiting.

Measurements Jaremilleta M. Arawiran January 22, 2010 Library Multifunction Room.

Exam 1 – example questions. EASY “Mortgage rates are going up” is an issue pertaining to which aspect of the marketing environment: –Economic –Political.

Session 9 Marketing Management. Learning from the session  Marketing Research.

6 Indexes, Scales, and Typologies Indexes Vs. Scales ◦ indexes are different than scales ◦ both are composite measures ◦ indexes are simply summed ◦ scales.

Outline Variables – definition  Physical dimensions  Abstract dimensions Systematic vs. random variables Scales of measurement Reliability of measurement.

Types of Data Bell Ringer Come up with 4 types of data you think could represent all the kinds of data that could be collected.

Measurement Chapter 6. Measuring Variables Measurement Classifying units of analysis by categories to represent variable concepts.

Indices and Scales To construct composite measures of variables, we need indices and scales Social science studies deal with many composite measures Many.

1. INTRODUCTION TO RESEARCH PROCEDURES Design and Data Analysis in Psychology II Susana Sanduvete Chaves SalvadorChacón Moscoso.

Measurement in Marketing Research

Indexes, Scales, and Typologies

Correlational Studies

Research strategies & Methods of data collection

Research Methods: Concepts and Connections First Edition

Measuring Social Life: How Many? How Much? What Type?

روش تحقيق کيفي و آميخته. روش تحقيق کيفي و آميخته.

INDEXES, SCALES, & TYPOLOGIES

Reliability and Validity

Research strategies & Methods of data collection

Methods (1) Sample section: Describe the procedure for selecting units (such as subjects and records) for the study and ensure that it is appropriate.

Presentation transcript:

FCS681 Research Questionnaire Hira Cho

Measurement Constructs Variables Measurement Theory Conceptual and Operational Based on operational variable

Measurement Type Self-Reports vs. Observations Interviews vs. Written Questionnaires

Questionnaire Construction Index Scales

Questionnaire Construction Index & Scales Wrote a letter to a public official Signed a political petition Gave money to a political cause Gave money to a political candidate Wrote a political letter to the editor Persuaded someone to change their voting plans Index Q: Political actions people may have taken

Questionnaire Construction Index & Scales Dichotomous (ex. Gender) Nominal (ex. Occupation) Ordinal (ex. Rank of the favorite colors) Interval (ex. Likert Scale, Strongly Agree-Strongly Disagree) Semantic differential (ex. Interesting----------------------boring)

IRB Animal or Human Subjects 4, 5, 8, 12-busy month for IRB At CSUN website http://www.csun.edu/research-graduate-studies/submission-deadlines-and-meeting-dates

Example: Questionnaire An Exploratory investigation of downtown branding as an effective downtown revitalization strategy: Downtown business owners’ perspectives Predictors of purchase intention toward green apparel products: A cross-cultural investigation in the US and China

Reliability and Validity Write down what you know about reliability and validity Construct Validity

Reliability and Validity What is a reliable measurement? Scale-weight Ruler-length Computer satisfaction-speed & price Store service-sales person’s responsiveness & knowledge What is a reliable but invalid measurement? Good scale to measure length Exact ruler to measure weight Speed & price to measure store service Sales person’s responsiveness & knowledge to measure computer satisfaction

Valid Measurement Reliability Content/Convergent/Discriminant Validity Assessment

Research Questionnaire: Practice 1 For your proposed study, specify the dependent variable(s) and the independent variables. To collect data for your study, which is more appropriate, self-report or observational, and why? Would an index work well for any of the constructs? If yes, indicate it (them) and explain the reason. Can any of your variable be a scale? If yes, indicate it (them) and explain the reason. Would you be concerned about validity of the measurement? How? (How would you assess the validity?)

Group Discussion Preliminary Outline The draft will be turned in through Moodle by Mar. 21 (by midnight). Use the template on Moodle

Assignment for Week 10 Due: Mar 25, by noon, through Moodle Three part journal