1 Scaling Up Efforts to Provide More than 100 Million Water Purification Packets Every Year Greg Allgood, PhD.

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Presentation transcript:

1 Scaling Up Efforts to Provide More than 100 Million Water Purification Packets Every Year Greg Allgood, PhD

Statement of P&G Support Rename packets to P&G Purifier of Water

P&G Purifier of Water Reverse engineered current municipal treatment process Small sachet to treat 10 liters of water using coagulation, flocculation and disinfection Uses same ingredients used in municipal water treatment –Calcium Hypochlorite as Disinfectant –Ferric Sulfate as Coagulant

Kenyan Drinking Water Samples Turbidity (NTU) DamSpringLake

Laboratory & Field Testing EPA approved as microbiological purifier Meets WHO criteria for protective POU  7 log bacteria  4 log viruses  3 log chlorine resistant parasites Reduce heavy metals  98% arsenic  Randomized controlled trials show average of 50% reduction in diarrhea

P&G Provides Packets on Not-for-Profit Basis Not-for-profit business conducted from P&G Sustainability Provide for emergency relief and for sustained efforts in developing countries

Global Reach

P&G CSDW Program Growth

Impact to Date 500 million sachets distributed 5 billion liters of water provided Estimate of more than 200 million days of diarrhea averted More than 100 partnerships

Emergency Relief CDC monitored use of packets in Haiti and showed people used it correctly provided simple training was provided Developed trainer of trainer video and SOP Used for many major disasters including tsunami, earthquakes, floods, cholera outbreaks

Integration into HIV/AIDS, Nutrition, School, and WASH Programs Clinically effective –Absorption of ARVs and improvement in nutritional status –Incentive to go to clinic Cost-effective –40x less expensive than ARV or nutrition therapy Better overall outcomes –Increased school attendance and adoption of hygiene/sanitation practices

Integration with Nutrition Programs Malnourished children are susceptible to opportunistic infections Cost effective at 40x less/day than ready to eat food CARE Ethiopia incorporated P&G packets into program for malnourished children and found less diarrhea and trend for reduced time on therapy Keep a Child Alive providing P&G packets with nutrition for PLWA Provided more than 30 million packets each for East & West Africa famine relief

Build Awareness to Help Address Global Water Crisis Little awareness that diarrhea kills more children than HIV/AIDS and malaria combined P&G is using our marketing expertise to raise awareness

“Save One Life Every Hour” Commitment Announced at Clinton Global Initiative P&G CEO Bob McDonald and President Clinton announced new goal to save one life every hour by providing 2 billion liters of clean water every year by 2020 –Leverage marketing assets to build awareness of global clean water crisis –Build new plant in Singapore to provide capacity –Scale-up by entering new countries and expanding current programs of integration

Awareness Raising Efforts Smoke Alarm with Smokey Robinson –400 million impressions –80 million people signed up at Smokealarm.org BrandSaver reached 55 Million households each year for 5 years –Next in March 2013 Facebook: 1 Like=1Day

THANK YOU!