Proactive MPR Product introductions or product revisions Credibility accounts for the effectiveness Publicity is the major tool Product releases Executive-statement.

Slides:

Advertisements

Similar presentations

Event and Cause Sponsorships

Advertisements

6.05Exemplify public relations. Summarize public relations. –Public relations: Activities used by a business to build and maintain a positive image about.

Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Public Relations.

PowerPoint Presentation by Charlie Cook The University of West Alabama Eighth Edition © 2010 South-Western, a part of Cengage Learning All rights reserved.

 2007 Thomson South-Western Marketing-Oriented Public Relations and Sponsorships Chapter Twenty.

Marketing Public Relations and Sponsorship Marketing

Public Relations, Publicity, and Corporate Advertising © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

Chapter 14 Promoting Products.

Chapter 20 Public Relations and Corporate Advertising.

An Introduction to Integrated Marketing Communications

Copyright Atomic Dog Publishing, 2002 International Publicity, Public Relations, and Sales Promotion Strategies Dana-Nicoleta Lascu Chapter 14.

Public Relations and Corporate Advertising Chapter 20 with Duane Weaver.

An Introduction to Integrated Marketing Communication.

FASHION PROMOTION. Promotion: communicating with customers about products and services to create demand.

UNIT F FASHION PROMOTION

4550: “Alternative” Media I Professor Campbell 3/1/05.

McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 17 Advertising and Public Relations.

1-1 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall.

Ch. 17 Public Relations, Publicity, and Corporate Advertising n Public Relations – n a management function that has as its primary responsibility the.

An Introduction to Integrated Marketing Communications (IMC)

1 Chapter 16 Public Relations. 2 The Practice of Public Relations Goal: Achieve effective relationships with various audiences to manage the organization’s.

PROMOTIONAL CONCEPTS AND STRATEGIES Ch. 17 Promotion and Promotional Mix.

INTERACTIVE MARKETING Pertemuan 9 & 10 Mata kuliah: Integrated Marketing Communication (IMC) Tahun : 2009/2010.

Introduction to Public Relations and Publicity Management

An Introduction to Integrated Marketing Communications

Marketing Your Product

1 Chapter 16: Promotional Planning for Competitive Advantage Prepared by Amit Shah, Frostburg State University Designed by Eric Brengle, B-books, Ltd.

Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 12b Public Relations, Publicity, and Corporate Advertising.

Chapter 13: PUBLIC RELATIONS andCORPORATEADVERTISING13.1.

Marketing Promotion. Promotion – Persuasive Communication Product Promotion – explain the major features and benefits of product or service, identify.

Marketing Your Product

Marketing Public Relations and Sponsorship Marketing 20.

Chapter 15 Advertising and Public Relations. Topics to Cover Public Relations – Role and impact – Tools.

An Introduction to Integrated Marketing Communications © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

 2007 Thomson South-Western Marketing-Oriented Public Relations and Sponsorships Chapter Twenty.

Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Sports and Entertainment Marketing Public Relations and Publicity.

1 Chapter 9 Public Relations. 2 Public Relations Planning Background Situation Analysis Background Situation Analysis PR Plan Objectives Strategies Execution.

"A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news.

Lecture One MKT 6810 Introduction to Promotions Management and Integrated Marketing Communications (IMC)

Copyright ©2005 by South-Western, a division of Thomson Learning. All rights reserved. Introduction to Marketing.

The Nature and Types of Advertising

14 Public Relations. © 2005 McGraw-Hill Ryerson Limited Chapter Objectives To recognize the role of public relations in the promotional mix. To understand.

© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 29 Brands and Branding.

Pharmaceutical companies put forth great effort when identifying their customer needs and wants They then invest in R & D hoping to discover and launch.

Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Promotion and Promotional Mix. Lesson Objectives Explain the role of promotion in business and marketing Identify the types of promotion Describe the.

Public Relations Publicity Corporate Advertising Asia-Pacific Marketing Federation Certified Professional Marketer Copyright by Marketing Institute of.

Marketing-Oriented Public Relations and Sponsorships Chapter Twenty.

1 UNIT F FASHION PROMOTION 6.01 Identify the components of the promotional mix.

PowerPoint Presentation by Charlie Cook The University of West Alabama Eighth Edition © 2010 South-Western, a part of Cengage Learning All rights reserved.

An Introduction to Integrated Marketing Communications © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

Copyright ©2014 by Pearson Education, Inc. All rights reserved.

Developing and Implementing Marketing Plans. Learning Outcomes To be able to discuss the meaning of a marketing plan (E) To be able to analyse the internal.

IMC Communication Tools

Promotion and the Promotional Mix. What is promotion? Promotion is one of the four P’s of the Marketing Mix Promotion is persuasive communication to inform.

Marketing-Oriented Public Relations and Word-of-Mouth Management

Marketing-Oriented Public Relations and Sponsorships

UNIT F FASHION PROMOTION

UNIT F FASHION PROMOTION

Event and Cause Sponsorships

Marketing-Oriented Public Relations and Word-of-Mouth Management

March 25, 2016 Friday.

IMC Overview and Brand-Equity Enhancement

Marketing Your Product

Marketing Your Product

UNIT F FASHION PROMOTION

Marketing Your Product

Marketing Your Product

Marketing Through Sports

Presentation transcript:

Proactive MPR Product introductions or product revisions Credibility accounts for the effectiveness Publicity is the major tool Product releases Executive-statement Feature articles Proactive MPR Widely used forms of publicity in MPR 1

Proactive MPR Name 3 ways you will »Successfully garner publicity for Free Rice through these mechanisms »Maintain synergy with overall IMC strategy Product releases Executive-statement Feature articles Proactive MPR Widely used forms of publicity in MPR 2

Announce new products Provide relevant information, features and benefit Audiovisual product releases (video news releases, or VNRs) gained wide usage Proactive MPR Product releases Executive- statement Feature articles 3

News releases quoting CEOs and other corporate executives May address a wide variety of issues Published in the news section Carry a significant degree of credibility Proactive MPR Product releases Executive- statement Feature articles 4

Detailed descriptions of products or other newsworthy programs Written by a PR firm for immediate publications or airing Inexpensive to prepare Proactive MPR Product releases Executive- statement Feature articles 5

Proactive MPR Name 3 ways you will »Successfully garner publicity for Free Rice through these mechanisms »Maintain synergy with overall IMC strategy Product releases Executive-statement Feature articles Proactive MPR Widely used forms of publicity in MPR 6

Cause-Related Marketing (CRM) Cause-Related Marketing Based on the idea that a company will contribute to a cause every time the customer undertakes some action 7

Cause-Related Marketing Cause-related marketing illustration

Benefits of CRM Enhance corporate or brand image Thwart negative publicity Generate incremental sales Increase brand awareness Broaden customer base Reach new market segments Increase sales at retail level 9

Cause-Related Marketing (CRM) Cause-Related Marketing Think of 3 potential sponsors for whom Free Rice may meet those goals * How will this enhance their brand equity? *Synergy with their overall IMC strategies? 10