Business Plan Presented by: Yuanyuan Chai Youchuan He.

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Presentation transcript:

Business Plan Presented by: Yuanyuan Chai Youchuan He

Introduction  Franchised Quick Service restaurant.  Location : Food Court Lower Place Riel  Type : Asian flavor pan fried dishes  Targets: University students, profs, faculties & Group events  Positioning Statement: To create the freshest taste of Asia using quality and nutritious ingredients, while making them easily accessible, convenient and affordable

Site Plan

Floor Plan

Operation/HR Plan  Operation Hours Monday-Thursday: 9:30am – 7:30pm Friday: 9:30am – 5:30pm Saturday: 10:00 am– 3:00pm  Organizational Structure Corporation 50/50 shares Organizational chart Manager Part-timeFull-time Supervisor

Marketing Mix  Place  Product Quick service High quality  Price Lunch special Student price  Promotions

Capital Budget& Financing Capital Budget 2012 Equipment11,381 Opening Inventory5,000 Franchise Fee25,000 Leasehold Improvements50,000 Total $96,381 Financing Budget2012 Bank debt33%31,805 Equity64,576 Total$96,381

Financial Analysis Market observation (Umi Sushi) customers/hr during peak period customers/hr during slow time Break-even Analysis

Revenue Number of customers Days Open266 Ave. Purchase/Customer $10.00 $10.25 $10.51 $10.77 $11.04 Total Sales 465, , , , ,463

Conclusion All in all characters Tasty, Healthy, Variety Fresh, Quick, Cheap

QUESTIONS?