Academia-Industry Collaboration: multiway benefit Professor Haifa Takruri MBE 5 October 2015

Academia Industry Collaboration Student Placements KTPs Project Partners External Liaison Committees ConsultancyCommercial Joint Degrees Contribution to teaching

JMEE : Joint MSc in Electrical Engineering JMEE is accredited by AQAC Starts in January 2016 Project Partners

THE University of Salford is helping Dyson’s pioneering engineers to ‘listen’ to products before they have even made them. The Acoustics Research Group have focused their unique expertise on the next generation of quiet appliances being developed by the world-famous British company. Led by Professor Andy Moorhouse, the research group have already a string of industry collaborations under their belts having worked with Boeing and Bentley as well as on engineering quieter lawnmowers. They recently won funding from the UK government agency Innovate UK to work with the technology firm headed by James Dyson, inventor of the bagless vacuum cleaner. The Salford team are using a technique called auralisation - the simulation of sounds – making it possible to ‘hear’ what noise sources will sounds like in varying conditions. The developed ‘hybrid virtual acoustic prototype’ will first be applied to Dyson’s range of desktop fans. 'Zero prototyping' “It enables us to ‘listen’ to the design of products which don’t yet exist, said Professor Moorhouse. “The technique has never before been achieved for an appliance of this type and size.” Hugh Hopper, Project Manager at Dyson said: “The direct and obvious benefit of working towards ‘zero prototyping’ is that it will reduce the cost and time associated with building and testing the physical prototypes. The use of the tools developed in this project will also allow a better understanding of the acoustic behaviour of our products, so that we can quickly identify issues and simulate possible solutions. “Professor Andy Moorhouse and the Salford team have a long history in noise control engineering and specifically virtual acoustic prototyping. They also have a lot of involvement with industry, with the kind of practical, hands-on approach that matches really well with Dyson.” Added Andy Moorhouse: “We had been talking to Dyson for some time and worked in partnership to put together a bid for funding under the ‘Towards Zero Prototyping’ scheme. Project Partners

Placement Year

Placement Year Examples Dan Scott IT Support Engineer:  Troubleshooting  Server migration  Configuration of Active Directory & Exchange servers  Hardware support/purchase  Backup maintenance Maintenance Engineer:  Virtualization of in-house servers  Motorola wireless network installation  VOIP phone system (over 120) and 12 switch network installation  Rollout of company’s first PBX phone system using SIP – testing-development- tweaking  Configuring the Wi-Fi system for a high school and the local area Simone Shaughnessy

 Apply academic knowledge to real world  Learn what business is about  Learn to work in a team  Learn to communicate – reports and presentations  Gain competence and confidence  Enhanced job prospects – make contacts opportunities for professional development  Paid a salary  Usually results in higher degree classification Industrial Year Benefits

Knowledge Transfer Partnership (KTP)  KTP (UK Government scheme) helps businesses to innovate and grow. It does this by linking them with a university and a graduate to work on a specific project.  Each KTP is a three-way partnership between a business, an academic institution and a graduate  Partly funded by the Government.

 Businesses achieve an average increase in annual profit of more than £1 million after taking part. They also create around 2 new jobs  Academic partners produce on average more than 3 new research projects and 2 research papers for each project  Around 60% of associates are offered a permanent job in the company when the project ends The benefits of taking part in a KTP Source: and-how-to-apply

Joint Degrees BEng (Hons) Broadcast Engineering

Benefits to Apprentices  Employability:  build networks and a CV of work experience at key industry employers  Financial:  Student Loan offset against the Training Allowance means BBC Technology Apprentices are £78k better off over 3 years

Benefits to the Business  Securing the new talent pipeline in a skills shortage area  Apprentices develop good work skills whilst studying – Better ready for employment

Benefits to HE  Opportunity to develop new work-based learning models for under graduates  Collaboration opportunity with other HEIs and employers  Tuition may be scheduled to fill 'downtime' in university  Government strategy for apprentices places an increased emphasis on employers

Industry Liaison Committees and Contribution to Teaching  Industry Liaison Committees  Programme development  Keeping program contents up to date with industry needs  Technical input to the development of new research and project proposals and academic publications  Contribution to teaching  Specialist sessions to undergraduate (all levels) and MSc students  Site visits relevant to module contents  Bring business/ practical perspective to the taught theory  Companies benefit  Target students for recruitment,  Students projects can be assigned which are value to the company  Develop links with the university leading to new collaborative project.

Multiway Benefit Academia Industry Collaboration UniversityCompanyStudents Individual staff Society Government