06 September 2008 South African Producers and Exporters Association (SAPPEX) 1 Country Profile of South Africa: Country Profile of South Africa: Prepared by Peter Dorrington Chairman, SAPPEX

06 September 2008 South African Producers and Exporters Association (SAPPEX) 2 Bio Diversity 1200 species worldwide 400 in South Africa 370 in the western cape Production –90 % Western Cape –10% Kwazulu Natal / Gauteng

06 September 2008 South African Producers and Exporters Association (SAPPEX) 3 Production Sources

06 September 2008 South African Producers and Exporters Association (SAPPEX) 4 Areas cultivated Type Cultivated Wild Stands / Veld

Market Value Gross Value estimated at $40 million Labour –Permanent1500 –Seasonal1000 Controlled veld harvesting – ha BEE contribution 06 September 2008 South African Producers and Exporters Association (SAPPEX) 5

Markets 06 September 2008 South African Producers and Exporters Association (SAPPEX) 6

Trends Production Logistics Marketing 06 September 2008 South African Producers and Exporters Association (SAPPEX) 7

TrendsProduction Min Production unit size –200410Ha –200830Ha Growers – – Varieties –Specialized for local climate –More of the same 06 September 2008 South African Producers and Exporters Association (SAPPEX) 8

Trendslogistics Less Air freight more Sea freight Higher levels of cool chain management Direct selling / Less auction sales 06 September 2008 South African Producers and Exporters Association (SAPPEX) 9

Trends Marketing Panel Discussion with Gerrit Niieuwoudt 06 September 2008 South African Producers and Exporters Association (SAPPEX) 10

06 September 2008 South African Producers and Exporters Association (SAPPEX) 11 Challenges Retaining Production Areas Cultivar –Protection –Distribution Managing input Costs Sustainability

06 September 2008 South African Producers and Exporters Association (SAPPEX) 12 Oppertunities Collaberation –Research –IPA –Information systems Product Inovation

06 September 2008 South African Producers and Exporters Association (SAPPEX) 13 Bedryf Swakpunte Produksie Produksie –Natuurlike vyande –Chemiese produkte ontwikkeling Omvang van bedryf

06 September 2008 South African Producers and Exporters Association (SAPPEX) 14 Bedryf Swakpunte Logistiek Afstand van die mark –“Carbon Footprint” –Vervoer koste –Veiling Stelsel

06 September 2008 South African Producers and Exporters Association (SAPPEX) 15 Navorsing Langtermyn opberging –Na - oes swam infeksies –Opberging Temperture –Na - oes blomvoeding Fosfaat –Vrugte boorde –Aartappel lande

06 September 2008 South African Producers and Exporters Association (SAPPEX) 16 Waarde per Blom Medium Protea/kgLugvragSeevrag Plaas hek inkomste R6.00R10.00 Uitvoer kosteR2.00 Vrag (Lug =R17/kg)R7.00 R3.00 Invoer kosteR12.5R5.00 Veiling PrysR50.00R20.00 EindkoperR R40.00

06 September 2008 South African Producers and Exporters Association (SAPPEX) 17 Toekoms Verlaag logistieke kostes –Logistiek ketting –Goedkoper vervoer Brei markaandeel uit –Kry produsent nader aan eindkoper Vergroot produksie areas

06 September 2008 South African Producers and Exporters Association (SAPPEX) 18 SLOT Die fynbosbedryf is uniek. Potensiaal is groot.