Building a Brand Lessons Learned from Twestival Victoria By Janis La Couvée Lead-Organizer

Personal background Financial services professional. Long standing community builder and volunteer. Limited social media presence and experience. Started on Twitter April 8, 2009.

Social Media Beginnings Social Media Formalized morning

Twestival Victoria Global Twitter fundraising festival Founded Rose Jan 2009 Twestival Victoria Sept @miss604 #2 in Canada Sept 2009 #15 in the world March 2010

Brand Building Points Become part of the community first. You can’t do it alone! Recruit a great team. Don’t be afraid to ask for help. Work with the people you’ve got. Look outside yourself for inspiration.

Be open to possibilities and synergies; social media is NOT linear. Thank people – over and over and over. There is no room for negativity. Share and give credit to others. Brand Building Points

Build alliances. Have big goals but realize, the path to get there may not be straight. Everyone’s contribution is valuable. It is hard work – over communicate. Brand Building Points

Use every social media platform available. Do not neglect traditional MSM. Promote others. Celebrate successes. Revise/recap/measure. Get better. Brand Building Points

Thank You! Twestival Victoria @Wordspring