Navigating the World of Social Media Jenny Meyer.

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Presentation transcript:

Navigating the World of Social Media Jenny Meyer

Overview 1.How to use it as a marketing tool 2.How to measure it 3.The future of social media 4.Top 10 Social Media Lessons 5.Personal Branding

Marketing Tool Following consumer trends 1.Hyper connectedness 2.Empowered authenticity Key: Creating multiple touch points Key: “Technology doesn’t change everything. It’s how you use it which is the important part”. Key: Pick something. Be it. Advertise it. Make sure your social media supports it.

ROI “According to the forecast of eMarketer Inc., social media spending has been estimated to be more than 17% within five years.” (Duboff & Wilkerson, 2010) What it is not: - # of fans - # of re-tweets - total impressions - post view clicks - “liked” comments

ROI What did you invest? What did you get in return? Set goals Purchasing decision has become more complex Example media-measurement-and-roi

Measurement

Future of Social Media “Students will have jobs in 10 years that haven’t been invented yet.” – George Smith Jr., PepsiCo. Social Strategist Two ways to see the future 1.Look at the past 2.Look at the real world Prediction: “Your tools are going to help you follow and see what you are interested in, not what every one is saying.” – Augie Ray, Executive Director of Community and Collaboration at USSA

Future of Social Media Trend #1: The future of social media is not media, it is business Trend #2: The future is radically transparent. Trend #3: The future is serendipitous. Will there be a “bubble burst”? future-of-social-media

Top 10 Social Media Lessons 1.You are a publisher 2.The “social” is more important than the “media”. 3.Use social media as a listening tool. 4.Learn to accept, even embrace, lack-of control 5.Whenever possible, develop an offline element too.

Top 10 Social Media Lessons 6. Always begin with the audience’s needs first. 7. You need to redefine “influence”. 8. Think long term. The greatest value of social media is the relationship. 9.The social web is a huge customer service opportunity. 10. You have to spread the virus. 11.Social media can be a tool in crisis management

Personal Branding Social Media sites are around to help individuals stay connected with one another, socially express themselves, and promote themselves to others. Family Friends Employers

Young Professional Networking Tool Learning to connect online via social media sites Its not what you know, its who you know. Once you have established an online presence, then reach out!

What to use Twitter Twellow LinkedIn Facebook

Benefits to Using Social Media 1.Networking is a powerful and beneficial tool when used properly. 2.Using social media can help you stay informed. 3.You may be called to use social media websites in your future career. 4.The use of social media and networking is becoming a part of effective communication.

Tips 1.Keep your name and URL’s consistent throughout all your social media platforms. 2.You do not need to use every social media platform available, just the ones that will benefit you. 3.Have a plan.