Successful Outreach: Ideas for Engaging Your Community, Sessions and Speakers Karen Pomroy, President/Founder Equine Voices Rescue & Sanctuary Engaging the Community; Special Events & Volunteering Susan Peirce, President/Founder Red Bucket Equine Rescue Engaging the Community; Telling Your Story Karen Gustin, Executive Director Kentucky Equine Humane Center Engaging the Community; Clinics & Education Vickie Spears, Director Doris Day Equine Center, Black Beauty Ranch Engaging the Community; Social Media

Engaging the Community Through Volunteerism Gulliver

Recruiting: Tabling Events Speaking Engagements Local High Schools and Colleges Web Site Social Media Chamber Mixers Community Foundations Articles – Newspaper, Magazines Radio News Media Networking with other Organizations E-newsletters Word of Mouth Gulliver

Training: Forms – Waiver, Volunteer Form, Non-Disclosure Agreement (online) Orientation Handbook Safety Training Video Structure – Levels Written Evaluation Natural Horsemanship Training Matching Skills with the Workload Gulliver

Retention: Continued Training Expectations Communication – Volunteer s, Daily Briefings, Information Board Annual Appreciation Party Plaques Recognition Pins Special Gifts; Gift Cards, Flowers, Books Birthday Recognitions, SOC, Birthday Cakes Gulliver

Engaging the Community With Events Gulliver

Purpose & Goals Raise Money Future Donors New Volunteers Adopters Sponsors Raise Community Awareness Number of Attendees Financial Goals Number of Volunteers Needed Schedule Regular Meetings to Monitor Progress Marketing, Publicity, Press Releases, Social Media Community Awareness Create Alliances Within the Community Gulliver

Theme Base the Theme on the Desired Result Examples: Spring Festival, Wine & Dine Gala, Holiday Open House. Gulliver

Outcome Follow-Up Meeting Gather Feedback from Attendees, Staff, and Volunteers Were the Desired Goals Met? Lessons Learned What Could Be Done Differently to Improve the Event Gather the Necessary Information to Plan the Next Event Gulliver

Equine Voices Rescue & Sanctuary Gulliver For more information please visit: