Sustainable Strategies in Daylighting Research – Approach – Materials - Support Welcome Everyone!

Sustainable Strategies in Daylighting Research – Approach – Materials - Support Why we are here

Sustainable Strategies in Daylighting Research – Approach – Materials - Support How we got here Linda Byam

Sustainable Strategies in Daylighting Research – Approach – Materials - Support Our Evolution Scott Hauman

1.How can Duo-Gard build an authentic and purposeful brand 1.How can Duo-Gard leverage a brand in this new, ever-connected economy

70% only know you fairly well or just a little = Awareness and storytelling barriers

Most significant influence on decision to select and engage Duo-Gard = Ability to customize

70% feel Duo-Gard is a leading innovator in the field of polycarbonate technology

Top Strengths = Superior Flexibility = Superior Customizable Solutions

Leading Brand Descriptors = Accommodating (89%) = Forward-thinking (67%)

Duo-Gard Uniqueness and Specialness = The offer and delivery of customization

The Competition

Duo-Gard | Internal to External Brand Communications Platform Purpose Mission Vision Trueline Tagline 5: Tagline (An out-facing expression of your trueline) Forge ahead. 4: Trueline (An internal expression of Duo-Gard’s most compelling differentiator) Unmatched design and performance options that form tailored, integrated building solutions for architects and designers 3: Vision (A bold picture of the future to focus everyone’s efforts on the mission) Spaces in harmony…for every generation. 2: Mission (An over-arching strategy for achieving your purpose) Activate the global architecture, design and building marketplace to embrace and champion innovative sustainable building products 1: Purpose (The fundamental reason Duo-Gard is in business beyond making money) To be a catalyst for inspiring, sustainable building communities

Forge Ahead.™ Duo-Gard Symbolizes: A “call-to-action” for designers, architects and builders to… Advance Meet today’s challenges Collaborate and move forward “You design it, dream it or imagine it. We build it.” Reflects: Skilled expertise Craftsmanship Partnership Innovation Guts and hard work

Brand Traits and Personality

Avid Ambitious, passionate, striving Canny Keen, clever, imaginative Adaptable Flexible, nimble, fitting Guiding Beacon, ally, visionary Forge Ahead.™

The Brand Story

Brand Story Elements Forge Ahead Duo-Gard Guiding Adaptable Canny Avid Spaces in Harmony The Brand Experience The Brand Promise The Brand Reward Core Brand Stance: The Visionary: A Challenger brand setting out a much higher vision that transcends the category nature. Key story points: Forging integration of new technologies is the key to the realization of sustainable products Duo-Gard strives to forge products that redefine the standard for performance Creative and innovative engineered solutions can be forged through collaboration

How the brand should look, speak and act

Does this align with the new platform? Does this reflect our new brand personality? Can this pair with the new tagline? Does this signal innovation?

Our Past Our Future

The Duo-Gardian Manifesto Scott | 5 min.

Product/Vision Mike & Dave 10 min.

Living the Brand Distribution of Gifts | Led by Julie 10 min.

The Duo-Gardian Award Led by Mike | 5 min.

Closing/Thank You/Toast Led by Dave