MELIA (Coordination Action, EC 6th FP) Kick-off Meeting Sevilla, 4-7 September 2006 Dissemination: possible targets and means Claudio Bogliotti CIHEAM-IAMB

Traditional dissemination is proved to have some success in research but fail to link with the other dimensions…. missing the interlinkage with real/usual life (societal dimension) missing the interlinkage with the politicians (political dimension and no policy dimension) difficulty to be understood and to identify dissemination needs difficulty to improve mutual trustfulness (project vs. stakeholders and society) produce no means of tangible and direct benefits (economic dimension) detached from an education based dissemination approach, possibly centred on children, youths and adults (social, institutional and environmental dimensions) unable to produce true motivation in citizens and politicians difficult follow-up after dissemination more interest to increase own visibility and show own knowledge rather than developing sustainable means of communication for dissemination

Targets and means Targets Citizens (adults) Children and youths Stakeholders & Decision Makers Politicians Researchers Means Project Info-Days (local) Public meetings (multi-stake) (local) Short schools (local) Working meetings (local) Demand-based WEB Vision documents Link-playing in other relevant projects Scientific contribution to relevant conferences Media tools like TV series

Info Day Duration: half day Objective: to constitute a group of local stakeholder involved in further dissemination. Stakeholders must see real benefit from MELIA Targets: stakeholders (to be defined) Activity: dissemination of MELIA Material: leaflets

Public meetings Duration: half day Objective: increase societal awareness Targets: citizens, schools, community groups…… Activity: debate on water related themes and concerns raised by media and people in the region Material: leaflets

Schooling Duration: 1 to 2 days Objectives: raise the awareness of children (7-14 years old) and students Targets: schools and universities Activities: class, games, position roles, cases of water issues to be analyzed Material: booklet or handbook with games…..

Working meetings Towards politicians Duration: half day Objective: raise awareness of politicians Targets: local to regional politicians Activity: present vision document Material: vision document Beyond local stakeholders’ groups vs. other stakeholders Duration: one day Objective: Targets: Activity: dissemination of MELIA trough mutual debate Material: leaflets Input: water related problems Output: preparation of vision document for politicians

Link-playing in other relevant projects Duration: it depends Objectives: projects cross-dissemination Targets: EC projects (Wasamed, Nostrum, Gewamed, Aquastress, Newater, SWAP) national projects, other Funds (WB, UNDP, …..) Activities: analysis and dissemination of relevant documents or positions, web links, scouting relevant information, informing projects on MELIA results, produce vision document

Scientific contribution to relevant conferences Duration: it depends on the conference Objectives: present results of MELIA and raise awareness of research on the importance of building accessible knowledge. Focus on difficulties to implement sustainability in water management Targets: scientists (relevant international conferences) Activities: preparation of scientific contribution

Media connection Negotiation with other EU instruments to implement the recommendatios of MELIA through TV series Preparation of cases to local journals articles Animate debates on Radio or TV

Local stakeholder group Local project partners INFO DAY Local partner + coordinator + deputy coordinator Support to mobilisation of local targets for dissemination Involvement in local dissemination: schooling, working meetings, public meetings, inputs to WEBs………. Scheme of dissemination start-up at local level Local partners Local partner + coordinator + deputy coordinator Start-up dissemination event

Regionalisation of dissemination Need to link local events Cross-exchange among local initiatives Prepare regional event/s Mobilisation of politicians and international organisations at regional level Preparation of a regional vision-document Regional dissemination

Example of schooling for children (7-10, 10-14) years Source: Aquastress (FP6) Implementing partners: ID-Consulting (BE), CIHEAM-IAMB, CNR (IT) Duration: 4 days Location: Sardinia (Italy) Subject: Water stress Material: handbook and CD available More information: