Allyson Drinnon Associate Director Habitat for Humanity International 12/6/2015 Being Attractive to Community Volunteers

12/6/2015 How to attract volunteers: Brand Promise Why Does Habitat Use Volunteers? Why do volunteers Come to Habitat?

12/6/2015 How to attract volunteers: Brand Promise Habitat’s Mission Statement  Seeking to put God’s love into action  Habitat for Humanity brings people together  To build homes, communities and hope.

12/6/2015 How to attract volunteers: Brand Promise Our Scaling Strategy Habitat seeks to maximize its impact by effectively allocating resources across three spheres of influence: community, sector and society. Habitat’s scaling approach focuses on facilitating improvements for a sufficient number of households, in a sufficient number of communities, to help the public understand the need and potential for community change. This in turn drives: a) broader engagement in housing solutions; b) support for market development; and c) demand for policies and systems that create new opportunities for those in need of adequate, affordable shelter.

12/6/2015 Brand Promise Activity What do we want people to associate with our organization? 1.Silently write ideas down. 2.Share with three people around you. 3.Vote on top 3 choices.

12/6/2015 How to attract volunteers: Brand Promise Habitat’s Mission Statement  Seeking to put God’s love into action  Habitat for Humanity brings people together  To build homes, communities and hope.

12/6/2015 How to attract volunteers Recruitment: A process to attract and invite people to consider volunteer involvement within your agency, faith community, or organization. Making connections

12/6/2015 How to attract volunteers Draw a map of a volunteer’s experience from the moment he/she interacts with the affiliate: 1.Who does he/she see and interact with? 2.Where does he/she go in the facility or on the site? 3.How can staff engage with he/she at each “stop” on the map?

12/6/2015 How to attract volunteers How can your brand promise be integrated into each stop: 1. Everyone a volunteer sees and interacts with? 1.Everywhere he/she goes in the facility or on the site. 2.With staff or other volunteers.

12/6/2015 How to attract volunteers Identify any organizational or personal barriers that may keep prospective volunteers from responding positively to opportunities to work in our organization.

12/6/2015 How to attract volunteers BarriersResponses People’s limited time Costs related to volunteering Distant location of organization Need flexibility; regular commitment difficult Lack of skills Habitat’s Christian identity

12/6/2015 How to attract volunteers For volunteer recruitment to be successful, the needs of the organization and the needs of the volunteer must be met simultaneously.

12/6/2015 How to attract volunteers What’s your volunteer recruitment message?

12/6/2015 Retention: Create a Community Connect your volunteers to the organization/mission Connect your volunteers to your homeowners Connect volunteers with similar interests or skills to one another Use those small groups to keep volunteers engaged, even when there’s no work to do Empower those volunteers to stay involved, and to recruit others

12/6/2015 Retention: recognizing volunteers Think about volunteer recognition in your own life: – What kind have you received? – How meaningful was it? What did you learn about recognition as you listened to the other participants tell about their experiences with it?

12/6/2015 Retention: recognizing volunteers Understanding volunteer motivations: Praise Affiliation Accomplishment Power/Influence

12/6/2015 Retention: recognizing volunteers Recognition is an ongoing, integral part of the management process. Recognition can be formal or informal and can be given often. Recognition should be meaningful to the recipient. Recognition can be creative and fun to give and receive.

12/6/2015 Retention: Gathering Feedback Why would we spend time gathering feedback? How are you currently gathering feedback?

12/6/2015 Retention: Make the connection Go back to your Connections Map. Where along the map can you insert recognition and feedback opportunities for volunteers?

Thank you! Betty Stallings The 55 Minute Training Series bettystallings.com Hospitality + Service Points of Light Hilton Hotels service/home/curriculum Joe Gatlin, US Office 12/6/2015 Managing the Volunteer Experience