Longitudinal perspective of EU elections in Finland Presentation to the conference “Campaigning for Europe 2009” Landau, 7-9 October 2009 Prof. Dr. Tom.

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Presentation transcript:

Longitudinal perspective of EU elections in Finland Presentation to the conference “Campaigning for Europe 2009” Landau, 7-9 October 2009 Prof. Dr. Tom Moring (University of Helsinki), Doc. Dr. Juri Mykkänen (University of Helsinki)

The share of votes of the three biggest parties in Finland (Mean: 66,3 %) and the election turnout Vaali3 big (%)Turnout. Parl 8366,481 Local 8467,974 Parl 8764,876,4 Local 8869,270,5 Parl 9166,272,1 Local 9265,470,9 Parl 9566,171,8 Local 9667,961,3 EU 9666,160 Parl 9966,368,3 EU 9964,531,4 EK 0367,869,7 EU 0468,341,1 Local 0468,758,6 Parl 0766,867,9 Local 0864,761,2 EU 0959,740,3

Trends: Three big and election turnout

The development of campaign budgets (Source: Personal interviews with campaign managers 2004 and 2009) 2004NCPCPSDPGLLASPPTot% Total TV-advertising ,5 Newspaper advertising ? NCPCP*SDP**GLLASPPTot% Total TV-advertising Newspaper advertising Internet *Estimate **Estimate Total campaign costs increased 38 % in nominal value between The inflation-adjusted increase was 28 %

Most important information sources (18 – 34 –years old) ”To what extent do you estimate that your voting decision was informed through the following medium?”, Very much + quite much on a four-graded scale

Information sources in the 2009 campaign (Voters, average on a four-graded scale, 4 = very much)