 My business  What I do  My unique selling point

 What ownership my business has  Why this type of ownership over others?

 Aim 1: To make a profit  Objective 1: To review 5-10 wholesalers throughout the year to ensure that they have product quality assurance and are providing products at the best price. By the end of august 2012 be buying products from the best wholesalers that have been reviewed.  Objective 2: To review our product pricing once every two months for the next year to ensure that we are making maximum profit from our products.

 Aim 2: To become a recognisable brand  Objective 1: To create a house style for my business, including a logo that will be linked to everything that the company is connected with,to be produced by the end of  Objective 2: To research at least 5 different means of advertising my business, decide on the most suitable means of advertising and begin using that advertising by December 31st 2012.

 Strengths  Weaknesses  Opportunities  Threats

 Stakeholders within my business  How I will be keeping my stakeholders happy.

 Types of Research I carried out  Marketing mix

 My location and why  My customer research  Competitors locations

 What are my products  Customer research  Competitor research

 Pricing strategies  Competitor research

 Customer Research  Market Research  My promotion methods

 Who is my target market  Why

 Physical Resources  Human Resources  Financial Resources

 Quality within my business  How will I control quality  Legislations

 What Financial planning I have done  Why this is important to the business

 Year 1  Year 2  What I have used a cash flow for  What are the limitations

 Net profit and loss figure  How I produced this figure  What does it show  limitations

 What the businesses break even point is  Figures I used to calculate this  Rising Costs

 What are the businesses fixed and current assets and liabilities  What does it mean

 Using ICT within a business  How it will effect my business

 What software packages will I be using  Why

 Issues related to ICT