Linkin Park - All Systems Go – A Presentation by Helmut Wiedemann | IBW3 Management | Lesson „Teams“ | Prof. Dr. Mergard | 10th of November 2009 Presentation Management "Teams" by Helmut Wiedemann | IBW3 1

Structure  Who are Linkin Park?  How to write songs  How to market a band  How to change a band Presentation Management "Teams" by Helmut Wiedemann | IBW3

Band Members 3 Presentation Management "Teams" by Helmut Wiedemann | IBW3

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different high school projects Xero | Hybrid Theory 2000-presentLinkin Park Who are Linkin Park? Presentation Management "Teams" by Helmut Wiedemann | IBW3

 Changing instruments to try new ideas  Working in groups of two on the songs How to Write Songs

"Phoenix and Brad experimented with vocal melodies, Chester and I tried playing drums and percussion, Joe ran songs through guitar amps and effects, and Rob wrote songs on piano. While much of this did not make the final cut, it all helped us successfully redefine the way we write a song.” Mike Shinoda Presentation Management "Teams" by Helmut Wiedemann | IBW3

How to Market a Band  Everybody gains his position on his expertise  Hard work instead of having a great life

How to Change a Band  Presure of repeating success  Challenge of creating new direction Solution: New producer Presentation Management "Teams" by Helmut Wiedemann | IBW3

Rick Rubin  „just look – don‘t touch“  „not telling them what they want to hear“ Presentation Management "Teams" by Helmut Wiedemann | IBW3

Sources  Rolling Stone Magazine |14th of March 2002 | „Rap Metal Rulers“| by David Fricke  Visions Music Magazine | Volume 171 | „Just Look-Don‘t Touch“ | by Jörg Staude  Linkin Park Biography | by Sparkart | Published on Linkin Park Website  Visions Music Magazine | Volume 121 | Interview with Mike Shinoda and Joe Hahn Presentation Management "Teams" by Helmut Wiedemann | IBW3