InternetApplications Division (IAD) 1 PowerDesigner7 Competitive Information Marc Chanliau, Senior Product Manager Tel

InternetApplications Division (IAD) 2 Agenda PowerDesigner 7 Strategy and Positioning PowerDesigner 7 Opportunities Analysis and Design Tools Market Competition Data Modeling Object Modeling Object / Relational Modeling

InternetApplications Division (IAD) 3 PowerDesigner 7 Strategy Leverage and strengthen data modeling to consolidate our market-leading position (existing PowerDesigner market) Support requirements for business-object modeling, with a focus on the backend database (Java) and distributed business-component generation (Java and/or PowerBuilder) Provide other Sybase tools with modular frontend analysis and design functionality

InternetApplications Division (IAD) 4 PowerDesigner 7 Positioning Modeling tool merging traditional database design with object-oriented analysis and design (OOA&D) of business logic Seamless integration of structured design with class diagramming (business components have direct data access and links to their persistence in underlying database tables)

InternetApplications Division (IAD) 5 PowerDesigner 7 Opportunities Trend in the RDBMS market to provide support for user-defined datatypes in object-oriented data structures (e.g., Java in the database) PowerDesigner 7 extends its market-leading data modeling functionality with object-oriented design (class diagramming)

InternetApplications Division (IAD) 6 PowerDesigner 7 Opportunities Increasing popularity of 4 related technologies for which PowerDesigner 7 provides analysis and design functionality Internet (Portals, intranets, etc.) Business objects / components Java Object middleware (based on standard architectures such as CORBA, COM, or the Java computing platform)

InternetApplications Division (IAD) 7 PowerDesigner 7 Analysis and Design Tools Market Database Design Tools Market Size (1999): $180M Growth: 20% (Gartner 7/98) PowerDesigner Marketshare: 12% - 17% (Based on $24M revenue) Object Design Tools Market Size (1999): $250M Growth: 25% Market Leader: Rational Rose with 53% of the market (Ovum)

InternetApplications Division (IAD) 8 PowerDesigner 7 Competition - Data Modeling Computer Associates’ ER win Strengths Large installed base (35% of data modeling market) Useable “repository” (ModelMart) Some integration with BP win (Process analysis) Weaknesses Old technology (not extensible to object modeling) Diluted in CA’s product lines No new release in sight No clear product strategy Costly: $3,495 per seat

InternetApplications Division (IAD) 9 PowerDesigner 7 Competition - Data Modeling Oracle Designer Strengths Large installed base (Oracle claims 12% of the data modeling market) Optimized to support Oracle DBMS Integrates data and process modeling Good training programs (but very costly) Weaknesses Costly: $5,330 per seat not including DBMS runtime Proprietary (Oracle methodology, based on Oracle software) Does not integrate with object modeling (yet…) Weak report capability

InternetApplications Division (IAD) 10 PowerDesigner 7 Competition - Data Modeling Embarcadero’s ER/Studio Strengths Support for IDEF1X notation (claims to be an ER win “killer”) Attractive pricing Integrates well with DBArtisan (Embarcadero’s DBMS admin tool) Weaknesses Entry-level tool: Very limited design capability Limited number of DBMSs supported No integration with object modeling Small company (viability…)

InternetApplications Division (IAD) 11 PowerDesigner 7 Competition - Data Modeling Sterling Software’s COOL: Toolsets Strengths Supports legacy and non-relational system (AS/400, hierarchical DBMS, etc.) Weaknesses Very complex product line inherited from multiple acquisitions (COOL:DBA, formerly known as Bachman’s Terrain -- COOL:Gen, formerly known as Texas Instrument’s Composer -- COOL:Jex, UML-based design, formerly known as Cadre’s ObjectTeam, etc.) Very costly Focused on mainframe / legacy platforms No integration of the various “COOL” tools

InternetApplications Division (IAD) 12 PowerDesigner 7 Competition - Data Modeling Popkin Software’s System Architect 2001 Strengths Covers process, data, and object modeling Includes useable repository Weaknesses Data modeling is not well integrated with object and process modeling Small company, small marketshare Product known for being buggy and hard to use

InternetApplications Division (IAD) 13 PowerDesigner 7 Competition - Object Modeling Rational Software’s Rose Strengths Rational employs all three UML gurus Large market share (over 50%) Supports most UML diagrams (7 out of 9) Good training programs Generates C++ Weaknesses No integration with data modeling (developer focus) Not multi-model (i.e., impossible to have several models opened simultaneously) No repository Weak Java generation

InternetApplications Division (IAD) 14 PowerDesigner 7 Competition - Object / Relational Modeling PowerDesigner is the only tool truly integrating object and data modeling (object-to-relational mapping) in a single, user-friendly environment Object modeling tools (e.g., Rational Rose) support data modeling through interfaces with data modeling tools (e.g., PowerDesigner) Data modeling tools (e.g., CA’s Erwin) support object modeling through interfaces with object modeling tools (e.g., CA’s Paradigm Plus, etc.)

InternetApplications Division (IAD) 15 PowerDesigner7: Unifying Distributed Business Logic with Backend Databases