How to Empower EDG Business by Using EDG Launch Pack IAG Marketing April 2002

EDG Launch Pack TOC 1.eManufacturing over Ethernet 2.Serial Communication over Ethernet 3.Market Focus 4.Product Coverage 5.Competitor Analysis 6.Channel Development 7.Marketing Materials 8.Product/Marketing/AE Contact 9.Geo-Region PSM Contact

eManufacturing over Ethernet Highlights –The growing acceptance of Ethernet on factory floor. –Show your customers the evidence that device level Ethernet market will jump high ( –eManufacturer’s 4 Automation needs –Tell your customers 1.We invent Ethernet-enabled solution 2.We adopt PC-based architecture 3.We use web-enabled technologies 4.We form solution-oriented business structure

Serial Communication over Ethernet Highlights –Serial communication is still a big business in automation field. IAG has offered a whole range of ICOM products. –But need to tell your customers 1.Serial communication over Ethernet will become the trend. In Advanech, we call EDG products. 2.Industrial Networking Division provides total solutions for serial communication including ICOM, EDG & Wireless Comm. INET is unique! –Selling benefits of management over Ethernet! –Learn some tips by “Quick Access to Ethernet History”

Market Focus Highlights –BA/HA entry security system –BA/HA intelligent community monitoring –FA production management –POS inventory & integration

Product Coverage Highlights –EDG system architecture 1.“Ethernet to RS-232/422/485 Transparent” EDG 2.“Serial Device to Device” or “Serial Device to PC” EDG 3.“Universal Serial Device” EDG –EDG product category comparison Transparent VS Universal –Learn some tips: What is Windows Virtual Com port software? Transparent VS Universal

Competitor Analysis Highlights –Advantech VS Digi –Advantech VS Lantronix –Advantech VS MOXA –Tell your customers 1.We are better than Digi because we provide complete product lines and our products meet industrial requirement 2.We are better than Lantronix because we provide industrial communication card while Lantronix does not and we are more cost-effective 3.We are better than MOXA because we have more robust design and complete communication product lines.

Channel Development Highlights –Develop INET distribution channel –INET product coverage –INET preferred channel –EDG OEM partner program

Marketing Material PR – Advantech EDG empowers information boundary- less over Ethernet Datasheet Advertisement – in English and Chinese version Photo – tiff format (high resolution file) Presentation Slide – will be presented by Albert Application Story – install base in Automobile and IDC Application Scenario-how to close deals by FAQ

Contact Information Product/Marketing/AE Support in ACL side Geo-Region PSM contact –Asia –Pan Europe –Americas –Greater China