Temperance Societies Your next assignment will be modeled on the methods of the Temperance Movement. Temperance Societies were created to get the message out regarding the negative affects of alcohol on families, women and society. They used such methods as parades, rallies, posters, political cartoons, slogans and pledges to try to influence people to stop drinking.

Your Job In groups, you and your peers will be responsible for creating a public service announcement (PSA) based on a societal behavior that you feel needs to change, stop or decrease. What is a PSA? Public service announcements (PSA) or public service ads, are 30 or 60-second television or radio messages with the objective of raising awareness, changing public attitudes and behavior towards a social issue. In order for your PSA to be complete, you must have a clear, simple message, a slogan or motto, a least three facts, and information about where viewers can get additional information.

Examples of a PSA This is a 30-second PSA created at the Guthrie Center by former CSA student Grayson Blackburn called “The Greatest Save”; This is a 60-second PSA created at the Guthrie Center by former CSA student Gio Vidanna called “Above the Influence”;

The Goal of a PSA: - Raise awareness of an issue that is important to you. - Change behavior you see as detrimental to society in some way. - Share information. - Make a lasting impact. - Grab people’s attention. - Make people think.