“Organic Foods –Global & Indian market”

Indian & Global Organic food Snapshots Indian & Global Organic food markets

WORLDWIDE CONSUMER PREFERENCES ARE CHANGING.. Looking forward to food which is free of preservatives, chemicals and pesticides in its true sense. To be assured of no adulteration in food Looking for food which reduces life style diseases. Parents getting more cautious about their children’s health

WORLDWIDE CONSUMER PREFERENCES ARE CHANGING..

TARGET AUDIENCE PROFILE Mainly Females, SEC A, 30+ age group Educated Heath Conscious Style oriented Independent decision making Responsible for family health & well-being Concerned for environment & Farmers Concerned for under-developed population Scared of food adulteration & toxins

TARGET GLOBAL MARKETS… 6 TARGET GLOBAL MARKETS… Developed Market Europe - Germany, France, Italy, Netherlands and UK UK & Ireland USA & Canada Australia , New Zealand Japan Emerging Market India Brazil Russia China , Hong Kong & Taiwan CIS Countries Middle East & Mauritius Singapore Thailand South Africa 6

INDIAN MARKET SIZE Growth Rate – 45% CAGR All Figures in Cr. Note: Estimated category size basis collective sales data of leading brands in domestic market Category Growth estimated @ 45% per annum as per International Federation of Organic Agriculture Movements

CATEGORY SIZE & SHARE All Figures in % Period: 2014 – 15 Basis category collective sales data of leading brands . *Others Include: Pickles, Jams, Juices, Papad, Chutneys etc.

CURRENT FOOD CATEGORIES Basmati & Specialty Rice Lentils & Pulses Tea, Herbs & Spices Flour Cooking Oil & Ghee

CURRENT FOOD CATEGORIES - Continued Breakfast Cereal Honey Nuts & Dry Fruits

DISTRIBUTION CHANNELS Traditional Trade Retail Universe 3259 Modern Trade Retail Universe 1810 Organic /Natural Standalone Retail Universe 133 Institutional Sales Retail Universe 435 Source: Nielson Data (TT & Standalone), ASSPCAM, ICCOA HORECA/ Institution includes: 5 Star hotels, High-end restaurants, Hospitals, Embassies etc.

EMERGING / NEW CHANNELS ( E – Tailors) Online/ e-commerce Retail Universe 50+ Inventory Led Model Example AMAZON Hyper Local Model GROFERS Private Label Source: Nielson Data (TT & Standalone), ASSPCAM, ICCOA HORECA/ Institution includes: 5 Star hotels, High-end restaurants, Hospitals, Embassies etc.

NEW & POTENTIAL FOOD CATEGORIES Super Grains Hill Millets, Raagi Amaranth Imported Super grains Quinoa, Chia Blended Spices & Condiments Specialty Sweeteners Healthy Snacks Fruit Juices Healthy Seeds Flex & Melon seed Indian Style Breakfast RTC Rava Idli mix etc Pickles / Jam & Chutneys

NEW & POTENTIAL FOOD CATEGORIES Fruits & Vegetables Milk & Dairy Products Ready To Eat / Ready to Cook Meals Pasta / Noodles etc Frozen & Cut vegetables Meat, Poultry & Eggs Healthy & Functional foods

AMIRA CURRENT SKUs : 2015-16 Total 26 SKUs classified under Rice SKUs - 4 Pulses SKUs - 9 Total 26 SKUs classified under 6 categories Spices SKUs - 7 Flour SKUs - 4 Oil & Ghee SKUs - 2

WAY FORWARD…. To engage Online grocery retailors for direct farm gate procurement Setting up of Organic Food Park with support of government Financial assistance for organic ware housing & processing facilities Government can support awareness programs for consumers and other stakeholders Separate Fund with fast track approvals for Organic company startups Setting up & enforcement of mandatory Organic labeling law for domestic market

AMIRA PURE FOODS PVT. LTD. Thank You AJAY KATYAL President- Organic AMIRA PURE FOODS PVT. LTD.