Read It and Reap: Showcasing PGS in the Media What’s your story?

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Presentation transcript:

Read It and Reap: Showcasing PGS in the Media What’s your story?

Discussion agenda The value of publishing stories Finding story ideas External vs. internal stories Reward program Submitting your idea

Creating value through the news Positive news stories about our solutions & successes help: Build credibility Generate sales leads Position PGS as an industry leader Increase awareness and familiarity of our offerings Build relationships with customers

What’s a good news media story? Newsworthy topics include… Sales orders New products or services Examples of where we’ve solved a customer problem Industry/customer events, presentations, awards

What’s a good news media story? Story ideas can also come from… PGS business successes New customers New regional markets New business/public partnerships Community leadership Helping customers/communities recover after disasters Employee volunteerism Individual employee accomplishments, etc.

External or internal? Ideas like these will make great internal articles: Minor upgrades to existing offerings Completing a customer project ahead of schedule/under budget New office location openings Minor sales transactions New/upgraded offerings required by industry regulations Internal organizational changes these can be communicated in… insideGE

‘Read It and Reap’ Rewards Program – Submit your story idea – Those with news value will be developed into professionally written trade articles – GE’s public relations agency will work to place your story with the trade press If your story is accepted for trade publication you receive a $100 certificate to the GEAR rewards website! – Internal stories will be developed and placed, earning you bragging rights and positive exposure for your efforts!

How to submit a story idea Visit the Commercial Communications section of the PGSPlace intranetCommercial Communications Complete the “Submit Your Story Idea” online form located in the Public Relations box (under “Story Development Tools” dropdown menu) That’s it! Select the “Communications” link in the Functions section Select “Submit Your Story Idea” in the PR section

PGS PR contact information If you have any questions or comments about a story idea, or the submission process, please contact: Michael Goldstein Commercial Communications Leader (678)

We look forward to hearing your story ideas! PGS= Pretty Great Stories!