Introduce Web 2.0 & Social Media in the Public Sector Case Study: Public Health Agency of Canada Presented at the Advanced Learning Institute's 4th Social.

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Presentation transcript:

Introduce Web 2.0 & Social Media in the Public Sector Case Study: Public Health Agency of Canada Presented at the Advanced Learning Institute's 4th Social Media Summit Tuesday, April 1,

Who we are Communication and marketing consultants with a passion for the Web since Working with public sector organizations such as... Canadian Heritage Canadian Museum of Civilization Corporation Canadian Museum of Nature Canadian Security Intelligence Service Elections Canada Environment Canada Foreign Affairs and International Trade Health Canada Industry Canada Justice Canada Parks Canada Public Health Agency of Canada...

Public Health Agency of Canada (PHAC) New approach to federal leadership and collaboration with provinces and territories on efforts to renew the public health system in Canada and support a sustainable health care system.

Web 1.0 vs Web 2.0 Web 1.0 –Eyeballs –Microsoft Encarta –Personal Web sites –CMS* –Directories –Instant Messenger Web 2.0 –Hands –Wikipedia –Blogging –Wikis –Tagging –Twitter ONE WAY CONVERSATION MULTI-WAY CONVERSATION

What is Web 2.0 & Social Media

What does an organization do with “it”?

What we’re moving towards a.participating in the conversation b.initiating conversation c.sharing content d.social media in “all” marketing

Challenges for the public sector Risk adverse Slow with change Policies & processes Information control Human resources Standards and guidelines Technical infrastructure Official languages Governance Security and legal aspects …

a. participating in the conversation

b. initiating conversation

c. sharing content

c. sharing content (mashup)

d. social media in “all” marketing

How to get there

1. Needs Assessment

2. Educating

3. Planning

4. Implementing

What has been done at PHAC Received buy-in Approved Strategy Governance Policies & processes –Blog policy Human Resources –New Job Descriptions Communications Marketing Publishing PR IM/IT Budgets –short and long term

5. Coaching

What has been done at PHAC

6. Evaluating

Back to > Needs Assessment

Why ? ~2,000 years of One Way Communication Web Social Media make Multi-Way possible

Why ? HUGE Social behavioral changes are happening! Expectations!!! Improve Collaboration Improve Communications Increase Responsiveness Increase Transparency Increase Engagement Accessible, Affordable and Effective

Why ? Who runs the world in 5yrs? Source:

Why ? It’s HERE!!!

Questions?

Catch

Examples – blogs

Examples – bloggers UK blogs.fco.gov.uk

Examples – PMO on YouTube

Examples – social marketing

Examples – social marketing