EXPLORING PATHWAYS: Marketing Communications Created for the Marketing Career Exploration Module Copyright © Texas Education Agency, All rights reserved

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About the Marketing Communications Pathway…  One of the 5 Marketing pathways  Focuses on careers that plan, coordinate and implement marketing strategies, advertising, promotion and public relations activities  Top Examples:  Public Relations Specialist  Promotions Manager  Social Media Strategist  Copywriter  Most Marketing Communications careers require training in vocational schools, related on-the-job experience, or an associate's degree. Copyright © Texas Education Agency, All rights reserved

Top Careers of the Marketing Communications Pathway  Public Relations Specialists  Respond to requests for information from the media  Write press releases or other media communications to promote clients  Establish or maintain relationships with the community  Plan communication programs about the organization's accomplishments  Develop public relations Copyright © Texas Education Agency, All rights reserved

Top careers of the Marketing Communications Pathway  Promotions Manager  Inspects layouts and advertising copy  Edits scripts, audio, video and other promotional material  Plans and prepares advertising and promotional material  Gathers and organizes information to plan advertising campaigns  Meets with clients to provide marketing or technical advice Copyright © Texas Education Agency, All rights reserved

Top careers of the Marketing Communications Pathway (cont.)  Social Media Strategist  Analyzes websites or related online data to track trends or usage  Analyzes market or customer related data  Develops performance metrics or standards related to information technology.  Utilizes web creation software and writes web page development software  Prepares graphics or other visual representations of information  Selects appropriate social media platforms to deliver promotional messages  Conducts online marketing initiatives  Creates digital campaigns Copyright © Texas Education Agency, All rights reserved

Top careers of the Marketing Communications Pathway  Copywriter  Meets with clients to determine advertising messages  Writes and edits advertising or promotional material  Writes creative copy for written, broadcast or internet media  Develops promotional strategies or plans  Collaborates with others in marketing activities  Monitors current trends  Uses persuasive techniques to prompt consumer purchases  Has the ability to come up with clever ideas for product promotion Copyright © Texas Education Agency, All rights reserved

Lesson Activities…  Creating publicity for an event through social media role play challenge  “Capture that” hashtag moment challenge Copyright © Texas Education Agency, All rights reserved

Sources "Campnoumatch" by Adrià garcía - Flickr. “PR" by Nuiton May- Flickr. By Tomwsulcer (Own work) [CC0], via Wikimedia Commons Microsoft clipart gallery