DECA An Association of Marketing Students

DECA An educational youth organization designed for students enrolled in Marketing Education and is an integral part of the total ME program LOCAL – Chapter STATE – Association NATIONAL– The Club You are a MEMBER of the Any High School Chapter of the Tennessee Association of DECA

1 st National Conference Peabody Hotel Memphis, TN 1947 Tennessee – The Birthplace of DECA

DECA Emblem VOCATIONAL UNDERSTANDING First-hand knowledge of merchandising, management marketing, career opportunities CIVIC CONSCIOUSNESS Learning to recognize ones obligations to the community in which one lives SOCIAL INTELLIGENCE Learning to develop poise and social graces and become aware of the social environment through DECA social events LEADERSHIP DEVELOPMENT Giving students the opportunity to participate in many activities designed to teach them to be leaders and followers

DECA Colors BLUE GOLD National Publication DECA Dimensions State Publication DECA Dialogue National Tagline:

DIVISIONS High School Delta Epsilon Chi –Junior College Community College enrolled in post secondary programs of merchandising, marketing and management Collegiate –College or university students preparing for careers as teacher- coordinators and DECA chapter advisors Professional –Chapter advisors, state advisors, parents, supervisory personnel, board of education’s members, local and state advisory committee membersAlumni –Membership after HS or College graduation

Tennessee Tennessee East Region 5 & 6 Middle Region 3 & 4 West Region 1 & 2 State President State Secretary East Vice-President Middle Vice-President West Vice-President

National Regions North Atlantic NR Vice President Includes Canada Southern SR Vice President Includes Tennessee Central CR Vice President Western Region WR Vice President Germany, Guam, Puerto Rico National President

Vocabulary Marketing Education – the class; one is a marketing STUDENT DECA – the youth organization; one is a DECA member DECA, INC – Legal entity DECA Board – Sets policy and is appointed by DECA Inc NAB – National Advisory Board – Donor Businesses ILC – International Leadership Conference National conference ICDC – International Career Development Conference Headquarters – Reston, VA

Program of Work A plan for the local chapter including well- rounded and diversified activities that will accomplish the goals of the Chapter. –Vocational Understanding –Leadership Development –Civic Consciousness –Social Understanding

Vocabulary Usage Conferences not conventions Advisors not sponsors Chapters not clubs Competitive events not contests Sales projects not fund-raising activities Chapter activities manual not scrapbook ME student not member DECA member not student

Competitive Events Individual Series Events Apparel and Accessories Marketing Series, AL Apparel and Accessories Marketing Series, AL Sponsored by J.C. Penney Company, Inc. Apparel and Accessories Marketing Series, AL Apparel and Accessories Marketing Series, ML Apparel and Accessories Marketing Series, ML Sponsored by J.C. Penney Company, Inc Apparel and Accessories Marketing Series, ML. Business Services Marketing Series Business Services Marketing Series Business Services Marketing Series Food Marketing Series, AL Food Marketing Series, AL Sponsored by Safeway, Inc. Food Marketing Series, AL Food Marketing Series, ML Food Marketing Series, ML Sponsored by Safeway, Inc. Food Marketing Series, ML Full Service Restaurant Management Series Full Service Restaurant Management Series Marketing Management Series Marketing Management Series Quick Serve Restaurant Management Series Quick Serve Restaurant Management Series Retail Merchandising Series, AL Retail Merchandising Series, AL Sponsored by SEARS Retail Merchandising Series, AL Retail Merchandising Series, ML Retail Merchandising Series, ML Sponsored by SEARS Retail Merchandising Series, ML Vehicles and Petroleum Marketing Series Vehicles and Petroleum Marketing Series Sponsored by National Automotive Parts Association Vehicles and Petroleum Marketing Series Management Team Decision Making Events E-commerce Management Team Decision Making Event E-commerce Management Team Decision Making Event Financial Analysis Management Team Decision Making Event Financial Analysis Management Team Decision Making Event Hospitality Services Management Team Decision Making Event Hospitality Services Management Team Decision Making Event Sponsored by Marriott International, Inc. Hospitality Services Management Team Decision Making Event Sports and Entertainment Marketing Management Team Decision Making Event Sports and Entertainment Marketing Management Team Decision Making Event Sponsored by Northwood University Sports and Entertainment Marketing Management Team Decision Making Event Travel and Tourism Marketing Management Team Decision Making Event Travel and Tourism Marketing Management Team Decision Making Event

Marketing Research Events Business and Financial Services Marketing Research Business and Financial Services Marketing Research EventFood Marketing Research Event EventFood Marketing Research Event Sponsored by Safeway, Inc. EventFood Marketing Research Event General Marketing Research Event General Marketing Research Event Hospitality and Recreation Marketing Research Event Hospitality and Recreation Marketing Research Event Sponsored by South- Western, Thomson Hospitality and Recreation Marketing Research Event Retail Marketing Research Event Retail Marketing Research Event Marketing Representative Events Advertising Campaign Advertising Campaign EventFashion Merchandising Promotion Plan EventFashion Merchandising Promotion Plan Sponsored by The Fashion Institute of Design & Merchandising EventFashion Merchandising Promotion Plan Technical Sales Event Technical Sales Event

Business Management and Entrepreneurship Events E-commerce Business Plan Event E-commerce Business Plan Event Entrepreneurship Written Event Entrepreneurship Written Event Sponsored by Ewing Marion Kauffman Foundation Entrepreneurship Written Event International Business Plan Event International Business Plan Event Entrepreneurship Participating Events Entrepreneurship Participating Events –Creating an Independent Business – Sponsored by Ewing Marion Kauffman Foundation –Creating a Franchising Business – Sponsored by The International Franchise Association Educational Foundation, Inc. Chapter Team Events Civic Consciousness Project Civic Consciousness Project Sponsored by Seven Up (a division of Dr Pepper/Seven Up, Inc.) Civic Consciousness Project Creative Marketing Project Creative Marketing Project Entrepreneurship Promotion Project Entrepreneurship Promotion Project Learn and Earn Project Learn and Earn Project Sponsored by Otis Spunkmeyer, Inc. Learn and Earn Project

Special Activities DECA Quiz Bowl7 UP Challenge DECA Quiz Bowl7 UP Challenge Sponsored by Seven Up (a division of Dr Pepper/Seven Up, Inc.) DECA Quiz Bowl7 UP Challenge Virtual Business Challenge Virtual Business Challenge Sponsored by Knowledge Matters Virtual Business Challenge Stock Market Game Stock Market Game Sponsored by NASDAQ and The Foundation for Investor Education Stock Market Game

Regional Competition $15

State Competition $65

International Competition $115

A Feeling of Accomplishment PRICELESS

Some organizations don’t offer memories… For one that does, become a part of DECA