WHAT IS A MOBILITY MANAGEMENT CENTER? HOW WOULD IT FUNCTION?

MOBILITY MANAGEMENT CENTER IT IS A CENTER SERVING THE GENERAL PUBLIC THAT RESPONDS TO AND INFLUENCES THE DEMANDS OF THE MARKET BY UNDERTAKING ACTIONS AND SUPPORTIVE STRATEGIES, DIRECTLY OR IN COLLABORATIONWITH OTHERS TO PROVIDE A FULL RANGE OF OPTIONS FOR TRAVEL. THE CENTER WOULD CONCEPTUALIZE, PLAN, DEVELOP, AND OPERATE THOSE PROGRAMS THAT MAKE TRAVEL OPTIONS MORE ATTRACTIVE.IT IS A CENTER SERVING THE GENERAL PUBLIC THAT RESPONDS TO AND INFLUENCES THE DEMANDS OF THE MARKET BY UNDERTAKING ACTIONS AND SUPPORTIVE STRATEGIES, DIRECTLY OR IN COLLABORATIONWITH OTHERS TO PROVIDE A FULL RANGE OF OPTIONS FOR TRAVEL. THE CENTER WOULD CONCEPTUALIZE, PLAN, DEVELOP, AND OPERATE THOSE PROGRAMS THAT MAKE TRAVEL OPTIONS MORE ATTRACTIVE.

MOBILITY MANAGEMENT CENTER FUNCTIONS 1.) Provide mobility services using traditional & nontraditional transit services.1.) Provide mobility services using traditional & nontraditional transit services. 2.) Utilize technologies that make transit easy and convenient to use.2.) Utilize technologies that make transit easy and convenient to use. 3.) Provide information on all modes & ridesharing opportunities.3.) Provide information on all modes & ridesharing opportunities. 4.)Treat the customer as an obsession by coordinating their needs with appropriate resources.4.)Treat the customer as an obsession by coordinating their needs with appropriate resources. 5.) Influence transit friendly land use development through the building of community partnerships.5.) Influence transit friendly land use development through the building of community partnerships.

1.) TRADITIONAL & NONTRADITIONAL TRANSIT TRADITIONALTRADITIONAL RailRail Fixed-RouteFixed-Route ShuttlesShuttles Route/Point DeviationRoute/Point Deviation Demand ResponsiveDemand Responsive FeedersFeeders TaxiTaxi NONTRADITIONAL Carpool/Vanpool Service Route Jitney Volunteer Driver Flex Car Guaranteed Ride Home Travel Training Faith-Based Rources

2.) TECHNOLOGIES Rideshare MatchingRideshare Matching Integrated BillingIntegrated Billing Electronic Fare PaymentElectronic Fare Payment Automatic Passenger CountingAutomatic Passenger Counting Automatic Vehicle LocationAutomatic Vehicle Location Mobile Data TerminalsMobile Data Terminals Traveler InformationTraveler Information Hybrid-Cards( contact & proximity) Computer aided Dispatch Audible Enunciators Transit Stops w/automated info Internet Websites Interactive Voice Recognition

3.) MODAL INFORMATION SHARING ONE CALL DOES IT ALLONE CALL DOES IT ALL INFORMATION ON ALL MODES & PROVIDERSINFORMATION ON ALL MODES & PROVIDERS TRIP PLANNING KIOSKSTRIP PLANNING KIOSKS JOINT PROGRAMS WITH PRIVATE PROVIDERSJOINT PROGRAMS WITH PRIVATE PROVIDERS AGREEMENTS WITH RIDESHARING AGENCIES FOR TRIP PLANNINGAGREEMENTS WITH RIDESHARING AGENCIES FOR TRIP PLANNING

4.) OBSESSION WITH THE CUSTOMER Determine what specific characteristics of the travel experience are of the greatest importanceDetermine what specific characteristics of the travel experience are of the greatest importance Collect data regularly on those factors through a combination of customer surveys & independent evaluationCollect data regularly on those factors through a combination of customer surveys & independent evaluation Utilize information systems that can continuously track changes in performance at a level that allows meaningful change to occurUtilize information systems that can continuously track changes in performance at a level that allows meaningful change to occur Administer performance based incentives and disincentivesAdminister performance based incentives and disincentives

5.) TRANSIT FRIENDLY COMMUNITY BUILDING Transit Management AssociationsTransit Management Associations Intermodal Facility SitingIntermodal Facility Siting Commuter Check PassCommuter Check Pass Chamber of CommerceChamber of Commerce Guaranteed Ride HomeGuaranteed Ride Home Medicaid Transit Pass Telecomuting Centers Metro-Checks (vouchers for fares) Transit Info Integration Into Traffic Management Centers Transit Villages in Joint Ventures

FUNDAMENTAL CHANGE IS NECESSARY! MISSION SHIFTMISSION SHIFT CUSTOMER ORIENTATIONCUSTOMER ORIENTATION COLLABORATION AND INTEGRATIONCOLLABORATION AND INTEGRATION INFORMATION TECHNOLOGYINFORMATION TECHNOLOGY ORGANIZATIONAL STRUCTUREORGANIZATIONAL STRUCTURE

TCRP 21- Strategies to Assist Local Transportation Agencies in Becoming Mobility Managers RECOMMENDATIONS Develop a cohesive internal vision and missionDevelop a cohesive internal vision and mission Ensure that staff have an understanding of mobility management techniques and why mobility management is so importantEnsure that staff have an understanding of mobility management techniques and why mobility management is so important Attract and support good personnel through management training and teamwork and providing opportunities for creativity and leadership in the industryAttract and support good personnel through management training and teamwork and providing opportunities for creativity and leadership in the industry

TCRP 21 RECOMMENDATIONS Redefine roles and responsibilities on the basis of customer’s needs instead of modes of operationRedefine roles and responsibilities on the basis of customer’s needs instead of modes of operation Establish marketing, planning and service review processes that are market drivenEstablish marketing, planning and service review processes that are market driven Encourage staff to actively look for opportunities instead of only reacting to problemsEncourage staff to actively look for opportunities instead of only reacting to problems

SOME ISSUES IN THE DEVELOPMENT OF MMCs APPROPRIATE FUNDINGAPPROPRIATE FUNDING RECRUITMENT OF QUALIFIED PEOPLERECRUITMENT OF QUALIFIED PEOPLE COMMITMENT TO OPERATIONAL DATA QUALITYCOMMITMENT TO OPERATIONAL DATA QUALITY UNDERSTANDING THE MARKETUNDERSTANDING THE MARKET CREATING THE APPROPRIATE VISIONCREATING THE APPROPRIATE VISION MONITORING SERVICE DELIVERYMONITORING SERVICE DELIVERY PARTNERING WITH THE COMMUNITYPARTNERING WITH THE COMMUNITY FLEXIBILITY IN CONTRACTINGFLEXIBILITY IN CONTRACTING