Outline El Cancer nos Afecta a Todos, Nuestro Genoma….. Link and inform the Latino community in the United States Communication Strategy How? Programs.

Slides:

Advertisements

Similar presentations

Public Health Essential Service #3

Advertisements

Being explicit about learning Focusing feedback on improvement Gathering evidence of learning Handing on responsibility for learning Participation Dialogue.

Public Service Ads What are they?. A public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio,

Topics John Parmer, PhD Health Communication Specialist Centers for Disease Control and Prevention 1) What is Health Literacy? 2) National Action Plan.

Marketing Health Promotion for People with Disabilities.

The CGEN Project: Development, Implementation and Testing of Genetics Education Materials for Use in Community and Clinical Settings National Coalition.

Preparing for Lease Up: Staff Training for Successful MHSA Supportive Housing Operations MHSA Operations TA Call January 5, 2011 Anne Cory, CSH

Cancer Education and Cultural Awareness Project (CECAP)

Strategies for Engaging Communities: Constanta-Louisville Healthy Communities Partnership Constanta Health Promotion and Health Education Department Humana.

HEALTH COMMUNICATION AND PROVIDER BEHAVIOR CHANGE Jennifer Nichols, MPH Advisory Committee on Breast Cancer in Young Women April 19, 2012.

Lynn Stockley & Associates Introduction to Behavioural Change Lynn Stockley.

Entertainment Education Components of Successful Campaign Design.

The National Prostate Cancer Coalition Setting the Course for a Cure.

Introduction to Behavior Change Communication

Emerging AHP Strategies for Recruitment Maria E. Alvarez, MPA CDC/NCHSTP/DHAP/PPB Public Health Advisor Duty Point: NYC

Evaluating Physical Activity Intervention Programs Thomas Schmid, PhD Physical Activity and Health Branch CDC Atlanta, Georgia, USA.

Four Corners TB & HIV Conference National Native American AIDS Prevention Center October 24, 2012 Social Marketing in Native Communities.

Community Level Models; Participatory Research and Challenges

Session 261 Definition of Social Marketing Social marketing is defined as "the design, implementation and control of programs aimed at increasing the acceptability.

Shape Up America! Prepared for FDA Meeting Barbara J. Moore, Ph.D. President and CEO, Shape Up America!

EVOLVING PUBLIC HEALTH AND HEALTH CARE LANDSCAPE AND OPPORTUNITIES FOR CANCER COMMUNICATION NCI Health Communication and Informatics Research Branch CPCRN.

Models for Program Planning in Health Promotion

Communication for Behaviour and Social Change Making a difference through communication!

 This describes an approach to communication which provides communities with information they can use in bettering their lives, which aims at making.

REACHING YOUR PREVENTION OBJECTIVES: Supporting NLAAD June 28, 2012 Please call in for audio U.S. & Canada: Access Code:

Secretary’s Advisory Committee on Infant Mortality August 10, 2015 Office of Minority Health Primary Activities Related to Preterm Birth Prevention Chazeman.

Capabilities Briefing March 6, About Us Fully integrated marketing communications Team of 50+ #14 on O’Dwyer’s list of largest healthcare PR firms.

Oral Care Access Scholar Project Summary: Planning for an Effective Culturally Competent Media Campaign in the Bronx, Washington Heights and East Harlem.

Effectiveness of Mass Media Health Campaigns Second International Symposium on the Effectiveness of Health Promotion University of Toronto May 28, 2001.

The Prevention of Bullying Building an Alberta research agenda WELCOME.

Marketing for Prevention: “Getting the Message” Presented by Camille L. Lashlee, M.A. Prevention Services Manager.

Preparing for the Main Event Using Logic Models as a Tool for Collaboratives Brenda M. Joly Leslie M. Beitsch August 6, 2008.

American Cancer Society Prostate Cancer Activities 2007 African American Prostate Cancer Disparity Summit September 28, 2007 Washington, D.C.

Public State Initiatives in Colorectal Screening: The Colorado Experience Tim Byers MD MPH University of Colorado School of Medicine

Engaging Latinas in their Preconception Health. Amor y Salud Amor y Salud is a preconception health campaign targeting Latinas of reproductive age and.

Mission Statement, Goals & Objectives HSC 489. Mission Statement GOALS Objectives.

HOPE- An Adolescent Pregnancy Prevention Program Dominique Brown MPH 515 Principles of Health Behavior Dr. Brodie December 20, 2013.

Copyright © 2013 American Psychological Association Psychologists and PUBLIC EDUCATION Psychologists and PUBLIC EDUCATION.

Colorectal Cancer Control Program (CRCCP) Workgroup Peggy Hannon, Cam Escoffery, & Annette Maxwell, Co-chairs October 20, 2010.

RHS 303. TRANSITION OF THEORY AND TREATMENT nature of existence and gives meaning to and guides the action Philosophical Base: Philosophy of occupational.

Research-Based Outreach Albert Bandura’s Model Stephen F. Hamilton.

CONDUCTING A PUBLIC OUTREACH CAMPAIGN IMPLEMENTING LEAPS IN CENTRAL AND EASTERN EUROPE: TRAINERS’ HANDBOOK Conducting a Public Outreach Campaign.

Evaluation Tools and Models Northern Plains CCC Program Comprehensive Cancer Control 2008 Annual Grantee Meetings May 14th, 2008 Atlanta, GA.

Massachusetts Cancer Prevention Community Research Network (MCPCRN) CPCRN Boston Meeting November 1-2, 2007.

Learn the Signs. Act Early. "Learn the Signs. Act Early" Program Goal: To improve early identification of autism and other developmental.

REACH Lay Health Worker Intervention Program: A Community-Based Model to Promote Breast Cancer Screening Among Vietnamese-American Women Gem M. Le, MHS.

The Importance of a Strategic Plan to Eliminate Health Disparities 2008 eHealth Conference June 9, 2008 Yvonne T. Maddox, PhD Deputy Director Eunice Kennedy.

The P Process Strategic Design

COMMUNICATION THEMES AND GUIDELINES FOR REPOSITIONING FAMILY PLANNING AS BIRTH SPACING.

AEA 267 Support System for Schools and Districts in Need of Assistance The KASAB June, 2011 KASAB: Knowledge Attitude Skills Aspiration Behavior.

Creating a Communication Plan. Learning Objectives Create a communication plan Frame your message for specific audiences Select communications channels.

Danielle M. Dick, Ph.D. Virginia Commonwealth University Departments of Psychology, African American Studies, and Human & Molecular Genetics Bringing Research.

1 Tampa Bay HealthCare Collaborative Getting a Better Return on Investment (ROI) for your Corporate or Community Health Fair.

1 Live like Your Life Depends on it. Advancing the Message Section of Chronic Disease Prevention & Nutrition Services.

 Determine what you want to accomplish first.  Two broad types of health campaigns:  (1) Health Awareness and Behavioral Change: Raising awareness.

Massachusetts Cancer Prevention Community Research Network (MCPCRN) CPCRN Atlanta Meeting October 15-16, 2009.

1 CHRONIC CONDITION SELF-MANAGEMENT FLINDERS HUMAN BEHAVIOUR & HEALTH RESEARCH UNIT THE FLINDERS MODEL.

INTRODUCING THE PSBA-GTO ACT FOR YOUTH CENTER OF EXCELLENCE IN CONSULTATION WITH HEALTHY TEEN NETWORK Planning for Evidence-Based Programming.

The Strategic Communications Plan March 22, 2011.

Resource Review for Teaching Resource Review for Teaching Victoria M. Rizzo, LCSW-R, PhD Jessica Seidman, LMSW Columbia University School of Social Work.

Copyright © 2007 by Saunders, Inc., an imprint of Elsevier Inc. Medical Practice Marketing and Customer Service Chapter 25.

Medical Advisory Board Quality assurance Maine Cancer Registry US Centers for Disease Control and Prevention Cancer Treatment Centers and Cancer Treating.

When communication is used strategically to disseminate messages related to health, make people aware about diseases, encourage them to adopt health practices,

Public Health for Dummies Kristin McCartney, MPH, RD, LD Extension Specialist-Public Health Family Nutrition Program.

Kisisiwe, Y., Masalu, J., Nyamsogoro, R., Kwesi, E., Nswilla, A., Mkopi, A. & Sukums, F.

Morristown Medical Center ~ Somerset County Department of Health Cancer Coordinator ~ Coalition Members at large Policy and Environmental Change ~Tobacco.

Promoting Science-based Approaches to Preventing Teen Pregnancy, STDs and HIV Policy, Partnerships, and Creativity Brigid Riley, MPH American Public Health.

Behavior Knowledge Behavior.

Behavior Knowledge Behavior.

National Cancer Center

Presentation transcript:

Outline El Cancer nos Afecta a Todos, Nuestro Genoma….. Link and inform the Latino community in the United States Communication Strategy How? Programs What? Science and Health

Link Latinos Educational and Informational Resources Better Quality of Life! Mission

Partnership Development How?

Communication Strategy Direct Grassroots Mass Media How?

Daily radio capsules Newspaper columns Website Toll-free information and referral 800-number Communication Strategy Spanish-Language Mass Media

Acceso Hispano Línea de Ayuda Bilingual Toll-Free Help-line Callers receive information about topics explored in the radio broadcasts Receive referrals to organizations providing additional information and services

El Cancer Nos Afecta A Todos A Latino Education Campaign on Breast and Colorectal Cancer Awareness and Prevention Alicia Santiago, Ph.D. CDC/CCHP/NCCDPHP Atlanta - January 28-29, 2008

Goal To educate Spanish-dominant Latinos about cancer prevention and early detection Project Description A 5-year project that will use an awareness - knowledge - action model to engage low-income Latinos in learning about breast and colorectal cancer awareness and early detection

Specific Aims 1.Increase awareness of breast and colorectal cancer 2.Develop, implement, and disseminate a mass media and direct community outreach campaign* 3.Build broad support for the project through partnerships* 4.Evaluate the effectiveness of the campaign in raising cancer awareness, knowledge and promoting positive behavior change

Desired Outcomes Raise awareness and increase knowledge and understanding about cancer predisposition and risks Counter misconceptions about cancer Encourage cancer-screening behavior Initiation and maintenance of cancer preventive behaviors Increase participation in cancer clinical trials

Program Components (“in the air” and “on the ground” outreach) Radio Segments Helpline Acceso Hispano Línea de Ayuda Mobile marketing Acceso Hispano Website Newspaper columns Conciencia Local and National Outreach “on the ground”

Evaluation Front-end - to explore target audiences’ existing knowledge, attitudes, beliefs and behaviors with respect to breast and colorectal cancer Formative - to provide iterative feedback for revisions and refinement of intervention while project development is underway Summative - to determine the impact of specific project components and approaches to supporting follow-up actions

El Cancer Nos Afecta A Todos SELF RELIANCE FOUNDATION 1201 CONNECTICUT AVE., NW, SUITE 700 WASHINGTON, DC TEL FAX