Google Analytics for Repositories Implementing and reporting in TARA Ashling Hayes TARA Content Manager

What am I going to talk about  Google Analytics in TARA  Type of reports  Pro’s & Cons

Background  Google Analytics used to complement DSpace statistics  Concerns over DSpace statistics  DSpace stats tended to break on us  SOLR stats put a lot of pressure on our server  2 datasets which didn’t quite match  Google analytics does not automatically count downloads  February 2015 – Decided to solely use Google analytics  April 2015 – Go Live

To boldly go where no man has gone before

Except we haven’t University of Edinburgh Repository (ERA) -Implemented Google Analytics in 20111/2012

Challenges  Google Analytics are usually only viewable by authorised account holders  Difficult to capture downloads directly from google.   Dspace & JSP user interface  Tara is Dspace Version 5.2 and the XML user interface  eId= eId=

Where to start  There is so much information that it can be confusing  Basic information – Referrals, Geographic etc can be shown in dashboards  Import dashboards  Generic Dashboard is good for showing simple information  This can be customised

Generic dashboard

Data  Each widget on the dashboard can be changed.  Data can be filtered on each widget to exclude non – relevant data

Each widget on the dashboard can be changed

Data can be filtered on each widget to exclude non –relevant data

Site Performance Dashboard

Keyword analysis reports

Active users

Custom Dashboards

Who is viewing our items?

What reports do we use this data in  International Reviews – Research Themes  School Reviews  Personal Research Impact Reviews

Researcher Reports

TARA statistics are part of our analytics toolkit H-Index

Cons

Steep learning curve

Incomplete Data

Not all information is as you want it

We only have download data from April 2015

Why would you do that?  Google Analytics has an automatic reporting feature  Ability to provide reports based on both the downloads & the other information in Google analytics  Download information adds a he amount of value to the Google analytics  Which will allow us to do.………

Pros

Free service

Huge amount of information

One source of data

Easy to get started