Using Public Relations to Enhance your Division/ Area John Bauer, DTM Public Relations Officer 2014/2015

 What is Public Relations  PRO Role  Current Tools  Your Role  Resources Agenda

 Is the practice of managing the spread of information between an individual or an organization and the public.  The aim of public relations is to persuade the public,  Common activities include working with the press and supplying written content for news and feature articles together with arranging interviews with expert spokespeople, speaking at conferences, winning industry awards and internal communication. What is Public Relations

 Brand Steward  Guardian of the Toastmasters Brand  Considers Toastmasters branding guidelines and applies them to promotional materials as appropriate.  Communication Channel  Members  Prospective Members  Public  Media PRO Role

 Websites  District   Division or Geographic  Club  Prairie Horizons  District Quarterly Newsletter  Monthly Dispatch  Events, Deadlines, Results  Social Media  Facebook (  Showcase club pictures, meeting summaries, event results,  Twitter  Announcements for Events, Contests, Education Events, etc. Current Tools

 Let the PRO of all events in your Division and Area  Club Officer Training  TLI’s  Other Educational Training  Contests  Open Houses, Lunch and Learns  Public Events  Let the PRO know when members of your clubs are in the media or have completed a personal goal. Your Role

 Constant Contact  Monthly Dispatch  Meeting Notifications  tool to the District, Division and Area’s  Survey Monkey  Registration  Surveys  District 42 Calendar  Events, COT, TLI, Division Days, etc.  Sort by Divisions or Geographic areas  Anymeeting  All Leader Calls  Webinars  Committee Meetings  Division/ Area Council Meetings Resources

 Toastmasters International PR Corner  rner.aspx rner.aspx  Let The World Know (Item 1140)  Toastmasters International Brand Manual/ Portal  Resources

 Each Division/Area Governor research publications where we may be able to get some free or inexpensive advertising.  This will be used to target PR campaign in your area and divisions to help your clubs grow and to possible start new clubs  Send your results to PRO John Bauer at and Division B Governor Catherine Secundiak at by September 5, 2014 Homework Assignment