Chapter 5 Trademark and the Internet

Trademarks and the Internet Concerns Cybersquatting Cybergriping Keyword advertising-courts disagree on what is legal PgP BUSA3312

Internet Domain Names Intellectual Property? (own) or License- a contract (lease) Important distinction-property rights offer more protection, longer term, than contract rights Courts disagree on which applies PgP BUSA3313

Domain Name Misspelling Registering misspelled version of prominent trademark Redirect web site traffic when user types in wrong spelling Violates the ACPA-Anti-Cybersquatting Consumer Protect Act PgP BUSA3314

Mousetrapping Pop up windows/ads prevent leaving web site Site owner being paid for ad views Deceptive practice Netted one site $1million/year! PgP BUSA3315

Pagejacking Copying ‘real site’ to fake site Misdirecting people to fake site Generates ad revenue Procures personal data A deceptive practice PgP BUSA3316

Truth in Domain Names Act Criminalizes use of misleading domain names PgP BUSA3317

Cybersquatting Registering domain names to extort payment from trademark owner. ACPA closed loop holes in trademark law Use in commerce Confusion Offer of sale Mark owner must show Bad faith intent to profit Confusing similar domain name PgP BUSA3318

Cyberpoaching Poacher grabs lapsed domain names Intent to resell for big bucks PgP BUSA3319

Personal Domain Names Veronica, Archie comics Uzi Nissan vs Nissan MySpace and Obama HillaryClinton PgP BUSA33110

UDRP Uniform Domain Name Dispute Resolution Policy ICANN domain name dispute resolution Arbitration-cheaper than lawsuit PgP BUSA33111

Social Networks Use subdomain names Controlled by site, not external agency PgP BUSA33112

Infringement-Metatags Used in search engine indexing Can site use competitors trademark? Depends on why-describe content or redirect traffic PgP BUSA33113

Keyword Advertising- Infringement Divert traffic? U.S. law unclear France does not allow PgP BUSA33114