BUSINESS COMMUNICATION SECOND CANADIAN EDITION Part IV: Developing speaking skills Chapter Twelve: Making effective presentations Original Slides by Gates Stoner Pima Community College Adapted by Alan T. Orr

11-2 Objectives of this Chapter Learn how to present content in a clear, organized manner Understand the importance of nonverbal communication tools Learn ways of using visual aids to your advantage Learn techniques for communicating with a live audience 1

11-3 Presenting Effectively Who is your audience? What is your purpose? What is your topic? 2

11-4 Pitfalls to Avoid Sounding nervous or monotone Avoiding eye contact Speaking too softly Using overloaded slides or too much jargon Overloading with data Sounding vague or like a know-it-all Tinkering with equipment Appearing disorganized Rambling 3

Tips for Success Be well organized Get to the point Display confidence Show sincerity Give a message Sound positive Relate well to the audience Have enthusiasm Use visual aids

11-6 Elements of Preparation Step 1Consider your audience & the time you have with them Step 2Determine your purpose Step 3Conduct your research Step 4Develop your core message Step 5Set your introduction 5

11-7 Elements of Preparation Step 6Organize the body of your presentation Step 7Set your conclusion Step 8Develop your visual aids Step 9Rehearse 6

11-8 The Introduction Grab the audience’s attention Set the tone for the topic Provide a brief overview Give the audience a reason to listen 7

11-9 Types of Introductions Quotation Story Bold statement Rhetorical question Noteworthy facts Interesting example 8

11-10 Considerations for the Body Determine the key points you want to make Organize the sequence of the points Provide supporting data for each point Use transitions to help your audience keep up 9

11-11 Organizational Patterns Problem → Solution Chronological General → Specific Less important → critical Logical topic flow Benefits & features Persuasive flow 10

11-12 The Conclusion Summarize the main points Repeat the core message Appeal for action Use a quotation Ask a rhetorical question 11

11-13 Effective Delivery Eye contact Gestures Posture Voice projection Tone Pace Delivery is the how side of a presentation; delivering a presentation involves non-verbal communication 12

11-14 Tips for Visual Aids Include one concept per slide List keywords or phrases Follow the rule of 6 Ensure readability When in doubt, leave it out 13

11-15 Overcoming Stage Fright Be prepared Recognize nervousness can be positive Get to know the room Have note cards Relax your body Don’t fret over mistakes, keep on going 14

11-16 Responding to Questions Acknowledge if you don’t know the answer Listen closely Be direct & concise Reinforce your key points Be positive 15

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