June 2004 Presentation
Agenda Current Recruitment Market CareerBuilder’s Strategy and Results Market Share Overview
Source: Bureau of Labor Statistics Job Creation Has Returned!
Where The Growth Is -- By Industry Increase in jobs: – Professional and business services – Healthcare – Hospitality – Construction – Manufacturing
Recovering Internet Help-wanted Market Source: Morgan Stanley Research $ Millions $ Billions
2004 CareerBuilder Strategy Significantly improve CareerBuilder’s job seeker market share Outsell the competition building revenue market share through effective distribution
Job Seeker Strategy Distributed Search Poised, qualified job seekers Application centric audience Interested in confidentiality
CB Network Partnerships – Opening Over 400 Doors 130 Newspapers Verticals – 40 Healthcare sites – 12 Sales sites – 12 Retail sites – 5 Hospitality sites – 11 Staffing/hr sites 27 Diversity partners 66 City/region specific sites 30 Broad appeal sites 23 Job Type specific sites 49 Misc. sites
Effective Print Creative and TV Ad Campaign in-kind advertising from owners national television advertising including the Super Bowl and Academy Awards building brand awareness for job seekers and corporate recruiters
CareerBuilder -- The Traffic Leader Source: Media Metrix unduplicated traffic Monster includes: Monster.com, AOL Careers (thru Nov), MSN Careers (thru Dec), Jobs.com, FlipDog, and NewJobs.com CareerBuilder includes: CareerBuilder.com Network, AOL Careers (starting Dec), MSN Careers (starting Jan)
CareerBuilder Sales Strategy Continue to grow market share with over 1,400 sales reps selling CareerBuilder services in the local markets. Focus telemarketing efforts on selling our service to small and medium enterprises. Pursue national deals with major accounts via CareerBuilder direct sales force.
Rapid CB Sales Growth Fortune 1000 Companies Small & Medium Sized Businesses 111 Outside Sales Reps June 2003June ,068 Inside Sales Reps (68 CB reps, 1,000 NP reps) 1,264 Inside Sales Reps (264 CB reps, 1,000 NP reps) 157 Outside Sales Reps
CB is still the undisputed leader in job postings Source: Corzen Data Over 1.1 mil jobs on CB in May
Newspapers Increase Sales of 30-day Online Ads Oct ’02 3,140 May ‘04 53,031
CB Has Most Local Job Listings CareerBuilder Monster Source: CareerBuilder.com Analysis, June 2004, jobs on site posted/updated in 7 day time period. 31,010 jobs 11,125 jobs
Analyst Survey shows CB with 65% more Jobs from top 100 employers Source: Deutsche Bank Securities analysis, June 2004.
CB Revenue
CB Revenue Growth Significantly Outpacing Monster Year-Over-Year % Increase In Revenue
CareerBuilder Direct Sales Force Increases Revenue Sequential Quarterly Revenue
CareerBuilder Gaining Market Share Source: Deutsche Bank Securities analysis, June 2004.
2004 CareerBuilder Strategy Significant increase in quality job seekers in 2004 Effective sales distribution and revenue growth Market share increases for CB