©The McGraw-Hill Companies, Inc., 2001Irwin/McGraw-Hill Introduction to Business Research Part 1

©The McGraw-Hill Companies, Inc., 2001Irwin/McGraw-Hill Donald Cooper Pamela Schindler Chapter 1 Business Research Methods

©The McGraw-Hill Companies, Inc., 2001Irwin/McGraw-Hill Chapter 1 Research in Business

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Why Study Research? äResearch provides you with the knowledge and skills needed for the fast-paced decision-making environment Slide 1 - 1

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Why Managers need Better Information äGlobal and domestic competition is more vigorous Organizations are increasingly practicing data mining and data warehousing Slide 1 - 2

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style The Value of Acquiring Skills äTo gather more information before selecting a course of action äTo do a high-level research study äTo understand research design äTo evaluate and resolve a current management dilemma äTo establish a career as a research specialist Slide 1 - 3

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Types of Studies Used to do Research Reporting Descriptive Explanatory Predictive Slide 1 - 4

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Different Styles of Research Applied Research Pure Research/Basic Research Business Research Slide 1 - 5

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style What is Good Research? äFollowing the standards of the scientific method äPurpose clearly defined äResearch process detailed äResearch design thoroughly planned äHigh ethical standards applied äLimitations frankly revealed Slide 1 - 6

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style What is Good Research? äFollowing the standards of the scientific method (cont.) äAdequate analysis for decision-maker’s needs äFindings presented unambiguously äConclusions justified äResearcher’s experience reflected Slide 1 - 7

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style The Manager-Researcher Relationship äManager’s obligations äSpecify problems äProvide adequate background information äAccess to company information gatekeepers äResearcher’s obligations äDevelop a creative research design äProvide answers to important business questions Slide 1 - 8

 The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Manager-Researcher Conflicts äManagement’s limited exposure to research äManager sees researcher as threat to personal status äResearcher has to consider corporate culture and political situations äResearcher’s isolation from managers Slide 1 - 9