Domestic Marketing Strategy Technology Forces Out of 348,280,154 people in the United States, 273,785,413 use the Internet. Social media such as Facebook, Twitter, Instagram, Linkin, Myspace, and Youtube creating a web site our customer c6tan contact us if they have any questions, comments, or concern about our product. Competitive Forces 78.2 million dogs and about 86.4 million cats are owned in the United States 65 percent of American households own a pet and approximately 78 percent of pet owners traveling with their pets. Limited amount of competitor

Domestic Marketing Strategy Sociocultural Forces Demograhpic Characteristics- age, gender, race, ethnicity, marital and parental status, income, and education – 14 percent of all U.S. adults (29.1 million) say they have traveled with a pet Cultural values: – 78 percent of human companions consider their dog an equal member of the family – 43 percent of travelers feel guilty about leaving their dog behind Consumerism – Safety of product – loyalty for product

International Marketing Strategy Technology Forces 49% of the population use the Internet The main information technology indicators in the information technology market continue to increase in Morocco Use E-market to reach our customer. Competitive Forces The people in morocco uses their dogs for security purpose Limited competitor

International Marketing Strategy Sociocultural Forces For the Demographic and Diversity Characteristics we be looking in to the age, gender, race, ethnicity, marital and parental status, income, and education For the Cultural values we would look into whether or not our product fit in or consumer lifestyle. For consumerism we be looking into safety of or product so people will not have complaints

Marketing Strategies Target Market Segmentation Strategy- concentarted target strategy Product Strategy – Material: metal, Cloth, and plastic Pricing Strategy – Limited time pricing – Good quality and cost effective – Pricing varies:metal $15, Cloth $9, and plastic $12 Distribution Strategy – Local market – E-marketing Promotion Strategy – Radio, Television, and internet – Create awareness of or product – demand for our product – Product trial