Introduction to E-commerce Lecture 1 E-commerce overview E-commerce COM380

Introduction to E-commerce Objectives By the end of the lecture students should: Appreciate the contents of this part of the module. Understand the meaning and scope of E-commerce Appreciate the reasons for adopting E-commerce Appreciate the challenges to an organisation E-commerce COM380

Introduction to E-commerce What is E-commerce? Why could it be important to business? E-commerce COM380

Introduction to E-commerce E-commerce to E-business Broad Definition All electronically mediated transactions between and organisation and any third party. E-commerce COM380

Introduction to E-commerce E-commerce to E-business Communication Perspective Business Perspective Service Perspective On-line Perspective E-commerce COM380

Introduction to E-commerce Definitions ...the sharing of business information, maintaining business relationships and conducting business transactions by means of telecommunications networks. Zwass (1998) E-commerce COM380

Introduction to E-commerce Definitions E-commerce is the exchange of information across electronic networks, at any stage in the supply chain, whether within an organisation, between business and consumers, or between the public and private sector, whether paid or unpaid. E-commerce@its.best.uk, 1999 E-commerce COM380

Introduction to E-commerce E-commerce activities Buy-side e-commerce Sell-side e-commerce e-commerce Supply chain management Internal and External value chain E-commerce COM380

Introduction to E-commerce E-commerce and E-business Relationship EB EC = EB EC EC EB a c b E-commerce COM380

Introduction to E-commerce On-line in the U.K. November 2000 19.98 million 33.58% June 2001 33 million 55.32% September 2002 34.3 million 57.24% E-commerce COM380

Introduction to E-commerce E-commerce fundamentals Environment Marketplace Business models E-commerce COM380

Introduction to E-commerce E-business infrastructure Internet/Intranet/Extranet Standards Managing e-business infrastructure E-commerce COM380

Introduction to E-commerce E-business infrastructure Zwass (1998) has three main levels: 1. Infrastructure 2. Services 3. Products and services E-commerce COM380

Introduction to E-commerce E-business infrastructure Kampas (2000) has five main levels: 1. Storage/physical 2. Processing 3. Infrastructure 4. Application/content 5. Intelligence E-commerce COM380

Introduction to E-commerce E-environment Social factors Legal factors Economic and competitive factors Political factors Technology E-commerce COM380

Introduction to E-commerce E-business strategy Situation analysis Strategic objectives Implementation E-commerce COM380

Introduction to E-commerce Supply chain management Options Using information systems Alternative perspective using info systems E-commerce COM380

Introduction to E-commerce E-procurement Drivers Risks and impacts Implementation Automated E-purchasing E-commerce COM380

Introduction to E-commerce E-marketing Planning and situation analysis Objective setting Strategy and tactics Action control E-commerce COM380

Introduction to E-commerce E-crm Acquisition Retention Service quality Customer extension Technological solutions of crm E-commerce COM380

Introduction to E-commerce Change management Perspectives on e-business change Planning change HR requirements E-commerce COM380

Introduction to E-commerce Change management Revising organisational structures Managing the human dimension of change Risk management E-commerce COM380

Introduction to E-commerce Analysis and design Analysis for e-business Process modelling Data modelling Design for e-business E-commerce COM380

Introduction to E-commerce Implementation and maintenance Alternatives for acquiring e-business systems Testing Changeover Content management and maintenance E-commerce COM380

Introduction to E-commerce Assessment One assignment Exam E-commerce COM380

Introduction to E-commerce Objectives Appreciate the contents of this part of the module. Understand the meaning and scope of E-commerce Appreciate the reasons for adopting E-commerce Appreciate the challenges to an organisation E-commerce COM380