Social Media Innovation Storyboard Wanda Ardoin-Bailey Diffusion and Integration of Educational Technology (EDUC - 7101 - 1) September 29, 2010.

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Building Competitive Advantage Through Functional-Level Strategies
Presentation transcript:

Social Media Innovation Storyboard Wanda Ardoin-Bailey Diffusion and Integration of Educational Technology (EDUC ) September 29, 2010

Innovation-Decision Process Needs/Problems Research Development Commercialization Diffusion and Adoption Consequences

Needs/Problems Created Innovation Social Problem

Research Technology Basic research Applied research Serendipity Lead Users

Development The role of Uncertainty in R&D The Social Construction of Technology Skunkworks

Commercialization Production Manufacturing Packaging Marketing Distribution

1960s and 1970s

1980s

1990s

2000s

1990s

2000s

S Curve

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