Communication Generation Technological Innovations Changing the World: Social Media Under Construction !

Innovation Development Process 1 Development Process Need/Research /Development 2 Decision Process Timeline 3 Adoption S-Curve 4 Attributes 5 Critical Mass

Need/Research/Development/Marketing

Technological Innovations Re-engineering the workforce of the future ▫Effecting the nature and characteristics of the workforce ▫Increasing level of productivity ▫Creating concern over:  Continued U.S. leadership in science and technology and  Fear of dwindling labor pool  Concern about size and adequacy of U.S. scientific, technical, engineering and mathematics workforce

Research… Social Media Social networking sites… ▫Starting point is the individual or group ▫Shares information and resources that are originally developed for themselves Individual develops and modifies ▫Makes tool available for others to use

Innovation Decision Process Timeline Knowledge StagePersuasion StageDecision StageImplementation StageConfirmation Stage

Knowledge Developed need How will it work Compatible with values and beliefs Compatible with needs Compatible with previously introduced ideas

Persuasion Hypothetically speaking… Imagine (create scenario) Attitudes Innovation evaluation Cues-to-action

Decision Probationary basis Small scale trial Demonstration

Implementation Put it to the test Technical assistance Reinvention ▫Adopting packages Institutionalized

Confirmation Recognition of benefits Integration ▫Supportive messages ▫Supportive activities to maintain adoption Promotion

Adoption Relative Advantage Individual optional innovation decision ▫Smaller unit of decision makers Economic profitability Low initial costs Decrease in discomfort Social prestige Saving of time and effort Immediacy of reward

Rate of Adoption Adopt Time Consequences

S-Curve

Attributes Strategies Perceived Attributes Key Innovators ▫Innovators: Heat seekers ▫Early Adopters: Role models ▫Early Majority: Not the first nor the last ▫Late Majority: Show me the proof ▫Laggards: This too shall pass

4 Steps to Critical Mass Look for organizational champions Individual’s perceptions of innovation Target innovative groups Incentives for early adopters

Change Agents 7 roles of change agent ▫Develop Need ▫Establish information exchange relationship ▫Diagnose problems ▫Create intent to change client ▫Translate intent into action ▫Stabilize adoption & prevent discontinuance ▫Achieve terminal relationship

Organizational Innovation Process Agenda Setting MatchingRedefiningClarifyingRoutinizing

Decentralized Approach/Diffusion Network EDU Team Specialist/ Principals Lead Tech Teachers Classroom Teachers

Considerations Persuade

Education Paradigm