David Lubars “I don’t care working long hours, because I love to create innovative campaigns for my clients.” “Sometimes I wish the communication process with my clients would be easier.” GOALS Wants to get promoted Is eager to win awards for his advertising campaigns Wants to build great relationships with all of his clients Wants to be in control Looking for tools to be more effective FEARS, CHALLENGES AND PROBLEMS Feels pressured by his workload Is stressed out by all the s from clients Struggles to handle the communication between his co- workers and his clients. Age 31 Job Creative producer Education Bachelor’s degree in advertising and PR Location Los Angeles (CA) Family Single Archetype Straightforward Advertising Professional Product Adoption Group Early Majority SOLUTION Filestage streamlines visual content reviews with clients and co-workers. The web app helps David to cut long threads to capture all his client’s feedback in one organized workspace. DECISION MAKING Always busy, works long hours Prefers to gather his information online Believes in product referrals of bloggers Hates to get bothered by sales calls Seeking new ideas Freethinker Loves the art scene Practical minded Enjoys the security of a stable income Template by

NAME “STATEMENT OR QUOTE” GOALS … FEARS, CHALLENGES AND PROBLEMS... … Age … Job … Education … Location … Family … Archetype … Product Adoption Group … SOLUTION … DECISION MAKING … TAG 1 TAG 2 TAG 3 TAG 5 TAG 4 Template by INSERT PICTURE

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